ERIC Number: EJ589342
Record Type: CIJE
Publication Date: 1999
The Definition, Dimensions, and Domain of Public Relations.
Hutton, James G.
Public Relations Review, v25 n2 p199-214 Sum 1999
Discusses how the field of public relations has left itself vulnerable to other fields that are making inroads into public relations' traditional domain, and to critics who are filling in their own definitions of public relations. Proposes a definition and a three-dimensional framework to compare competing philosophies of public relations and to build a paradigm for the field. (SC)
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Authoring Institution: N/A