ERIC Number: EJ589341
Record Type: Journal
Publication Date: 1999
Testing the Contingency Theory of Accommodation in Public Relations.
Cancel, Amanda E.; Mitrook, Michael A.; Cameron, Glen T.
Public Relations Review, v25 n2 p171-97 Sum 1999
Interviews 18 public-relations professionals to provide grounding and refinement of the contingency theory of accommodation in public relations. Supports a continuum from pure accommodation to pure advocacy and a matrix of variables affecting the continuum. Concludes that the practitioners' view of their communication world offers validity to the contingency theory and suggests that further theory development is in order. (SC)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A