ERIC Number: EJ589340
Record Type: CIJE
Publication Date: 1999
Relationships between Organizations and Publics: Development of a Multi-Dimensional Organization-Public Relationship Scale.
Bruning, Stephen D.; Ledingham, John A.
Public Relations Review, v25 n2 p157-70 Sum 1999
Attempts to design a multiple-item, multiple-dimension organization/public relationship scale. Finds that organizations and key publics have three types of relationships: professional, personal, and community. Provides an instrument that can be used to measure the influence that perceptions of the organization/public relationship have on consumer attitudes, predispositions, and behavior. Suggests applications for future research. (SC)
Publication Type: Journal Articles; Reports - Evaluative; Tests/Questionnaires
Education Level: N/A
Authoring Institution: N/A