ERIC Number: EJ589339
Record Type: Journal
Publication Date: 1999
Challenging Assumptions of International Public Relations: When Government Is the Most Important Public.
Taylor, Maureen; Kent, Michael L.
Public Relations Review, v25 n2 p131-44 Sum 1999
Explores assumptions underlying Malaysia's and the United States' public-relations practice. Finds many assumptions guiding Western theories and practices are not applicable to other countries. Examines the assumption that the practice of public relations targets a variety of key organizational publics. Advances international public-relations theory by challenging the assumption that citizen publics are the most important. (SC)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A
Identifiers - Location: Malaysia