ERIC Number: EJ585502
Record Type: CIJE
Publication Date: 1999
Models for Instruction and Curriculum.
Toth, Elizabeth L.
Public Relations Review, v25 n1 p45-53 Spr 1999
Proposes three models of course-specific curricula and a content-curriculum model for undergraduate public-relations education, and proposes core and elective areas for a master's of public-relations curriculum. Agrees that public-relations curricula should have a broad liberal arts and science basis, and recommended more attention to ethics, multiculturalism, international issues and to the use of technology. (SR)
Publication Type: Guides - Non-Classroom; Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Note: Special Issue: Education.