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Peer reviewed Peer reviewed
ERIC Number: EJ617795
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0363-8111
Inactive Publics: The Forgotten Publics in Public Relations.
Hallahan, Kirk
Public Relations Review, v26 n4 p499-515 Win 2000
Notes that recent public relations theory has largely ignored inactive publics, stakeholder groups that demonstrate low levels of knowledge and involvement in the organization or its products, services, candidates, or causes, but are important to an organization. Examines the nature of inactive publics and proposes a model that locates inactive publics along the dimensions of knowledge and involvement. (SC)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A