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Peer reviewed Peer reviewed
ERIC Number: EJ617794
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0363-8111
Symmetry, Contingency, Complexity: Accommodating Uncertainty in Public Relations Theory.
Murphy, Priscilla
Public Relations Review, v26 n4 p447-62 Win 2000
Explores the potential of complexity theory as a unifying theory in public relations, where scholars have recently raised problems involving flux, uncertainty, adaptiveness, and loss of control. Describes specific complexity-based methodologies and their potential for public relations studies. Offers an account of complexity theory, its postulates, or its associated methods, particularly with reference to the social sciences. (SC)
Publication Type: Guides - Non-Classroom; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A