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Showing 61 to 75 of 388 results Save | Export
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Neff, Bonita Dostal; Walker, Gael; Smith, Michael F.; Creedon, Pam J. – Public Relations Review, 1999
Uses data from the national survey described elsewhere in this issue to develop profiles of the desired characteristics of entry-level and advanced-level practitioners, and for educators teaching public relations in undergraduate and graduate programs. Finds unexpectedly strong agreement between educators and practitioners regarding these issues,…
Descriptors: Education Work Relationship, Educational Objectives, Employment Qualifications, Higher Education
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Toth, Elizabeth L. – Public Relations Review, 1999
Proposes three models of course-specific curricula and a content-curriculum model for undergraduate public-relations education, and proposes core and elective areas for a master's of public-relations curriculum. Agrees that public-relations curricula should have a broad liberal arts and science basis, and recommended more attention to ethics,…
Descriptors: Communication Research, Curriculum, Curriculum Development, Educational Change
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Van Leuven, Jim – Public Relations Review, 1999
Notes changes in the past decade in the field of public relations. Proposes four new required core competencies for all undergraduate public-relations majors in programs housed in journalism/mass-communication units. Articulates these regarding appropriate outcomes, pedagogies, and assessment methods. Notes special considerations for small,…
Descriptors: Core Curriculum, Educational Objectives, Higher Education, Journalism Education
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Miller, Dan P.; Kernisky, Debra A. – Public Relations Review, 1999
Offers three models for educating future public-relations practitioners from a communication point of view: a macro-approach that integrates outcomes, curriculum, pedagogy and assessment at the program level; a micro-approach that adds specifics of outcomes, pedagogy, and assessment strategies for each of five core course-content areas; and a…
Descriptors: Core Curriculum, Course Content, Educational Objectives, Higher Education
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Henderson, Julie K. – Public Relations Review, 1998
Develops a taxonomy of the connotative meanings of the term "public relations" using 100 articles chosen from the popular press that yielded 254 uses of the term. Lists eight categories; finds that less than 5% were judged to use the term correctly; 37% were negative; and only 17% were positive. (PA)
Descriptors: Classification, Content Analysis, Language Usage, Printed Materials
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Ledingham, John A.; Bruning, Stephen D. – Public Relations Review, 1998
States that scholars and practitioners are defining public relations as relationship management. Identifies, through qualitative research and verifies through quantitative research, relationship dimensions upon which good organization-public relationships are initiated, developed, and maintained. Surveys 384 telephone subscribers in territories…
Descriptors: Higher Education, Organizational Communication, Public Relations, Qualitative Research
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Gibson, Dirk C. – Public Relations Review, 1998
Presents an instrument for measuring, comparing, and evaluating public relations internship programs consisting of a series of 10 value judgments as to what is optimal in public relations internships: student autonomy; public relations broadly defined; student responsibility; flexibility; limited faculty involvement; appropriate credit; internship…
Descriptors: Evaluation Criteria, Higher Education, Internship Programs, Performance Based Assessment
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Hearit, Keith Michael – Public Relations Review, 1994
Analyzes the corporate apologetic discourses of three paradigmatic cases (at Chrysler, Toshiba, and Volvo) and examines the use of persuasive descriptions and strategic dissociations preferred by these corporate apologists. Shows how organizations label their wrongdoing in a way that displays sorrow but limits culpability and use dissociations to…
Descriptors: Communication Research, Crisis Management, Discourse Analysis, Higher Education
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Roth, Nancy L.; And Others – Public Relations Review, 1996
Argues that ethical issues in the practice of public relations become increasingly complex when international borders are crossed, and that an international set of principles for practice is feasible. States that such a set of principles must be agreed upon by representatives of diverse organizations and cultural values working together to…
Descriptors: Codes of Ethics, Ethics, Global Approach, Intercultural Communication
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Hallahan, Kirk – Public Relations Review, 2000
Notes that recent public relations theory has largely ignored inactive publics, stakeholder groups that demonstrate low levels of knowledge and involvement in the organization or its products, services, candidates, or causes, but are important to an organization. Examines the nature of inactive publics and proposes a model that locates inactive…
Descriptors: Higher Education, Models, Organizational Communication, Organizational Development
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Cornelissen, Joep P. – Public Relations Review, 2000
Discusses a focal issue in the public relations field: the way that practitioners use academic theories. Offers an exploration of the possible modes of use of academic or scientific theory in public relations practice. Notes that the premise of this model is that scientific knowledge is seldom used in an unaltered form in practice. Closes by…
Descriptors: Communication Research, Educational Research, Educational Theories, Higher Education
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Sharpe, Melvin L. – Public Relations Review, 2000
Provides and supports a definition of public relations as behavior with a mode explaining the difficulty of achieving each behavior and the cost to organizations when the behavior is not achieved. Draws from the literature on ethics, rhetorical theory, public relations management, case studies, and from observation and experience to support this…
Descriptors: Behavior Patterns, Case Studies, Definitions, Ethics
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Coombs, Timothy – Public Relations Review, 2001
Discusses briefly events (including a 1998 summer conference, a report, and a 1999 Pre-Conference) leading up to this themed issue on public relations teaching. Introduces the seven remaining articles in the issue which represent six different content areas to be covered in a public relations curriculum, and which reflects recommendations for…
Descriptors: Class Activities, Curriculum, Higher Education, Organizational Communication
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Najor, Michele A.; Motschall, Melissa – Public Relations Review, 2001
Describes how the authors use a broad-based, client-centered model to teach an introductory course in public relations, integrating writing assignments for "clients" into course topics, which include history, ethics, theory, research, program planning, publicity, crisis management, and evaluation methods. Discusses course objectives, and notes…
Descriptors: Class Activities, Course Descriptions, Course Objectives, Higher Education
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King, Cynthia M. – Public Relations Review, 2001
Outlines an introductory public relations writing course. Presents course topics and objectives, and assignments designed to meet them. Provides a sample grading rubric and evaluates major public relations writing textbooks. Discusses learning and assessment strategies. (SR)
Descriptors: Class Activities, Course Descriptions, Course Objectives, Higher Education
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