ERIC Number: EJ636872
Record Type: CIJE
Publication Date: 2001
"In-Awareness" Approach to International Public Relations.
Zaharna, R. S.
Public Relations Review, v27 n2 p135-48 Sum 2001
Presents a three-tiered framework intended to expose hidden cultural assumptions and expectations that plague international public relations. Notes the country profile outlines what may be feasible within a particular country; the cultural profile speaks to what may be effective in that country; and the communication profile delineates culturally-based communication behaviors that underlie common public relations practices. (SR)
Publication Type: Journal Articles; Opinion Papers; Reports - Research
Education Level: N/A
Authoring Institution: N/A