ERIC Number: EJ629220
Record Type: CIJE
Publication Date: 2001
Teaching Mediated Public Relations.
Kent, Michael L.
Public Relations Review, v27 n1 p59-71 Spr 2001
Discusses approaches to teaching a mediated public relations course, emphasizing the World Wide Web. Outlines five course objectives, assignments and activities, evaluation, texts, and lecture topics. Argues that students mastering these course objectives will understand ethical issues relating to media use, using mediated technology in public relations, as well as how to evaluate public relations messages/channels and improve practice. (SR)
Publication Type: Guides - Classroom - Teacher; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: Theme: Public Relations Teaching.