ERIC Number: EJ629219
Record Type: CIJE
Publication Date: 2001
Teaching the Public Relations Campaigns Course.
Worley, Debra A.
Public Relations Review, v27 n1 p47-58 Spr 2001
Argues for a Campaign Planning Course in the undergraduate public relations major. Discusses nine course objectives. Describes five phases of campaign planning and implementation, how the phase approach includes important course topics, and how it fulfills course objectives. Describes how student groups work with actual clients throughout the course. (SR)
Publication Type: Guides - Classroom - Teacher; Journal Articles
Education Level: N/A
Authoring Institution: N/A
Note: Theme: Public Relations Teaching.