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Showing 46 to 60 of 388 results Save | Export
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Worley, Debra A. – Public Relations Review, 2001
Argues for a Campaign Planning Course in the undergraduate public relations major. Discusses nine course objectives. Describes five phases of campaign planning and implementation, how the phase approach includes important course topics, and how it fulfills course objectives. Describes how student groups work with actual clients throughout the…
Descriptors: Class Activities, Course Descriptions, Course Objectives, Higher Education
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Kent, Michael L. – Public Relations Review, 2001
Discusses approaches to teaching a mediated public relations course, emphasizing the World Wide Web. Outlines five course objectives, assignments and activities, evaluation, texts, and lecture topics. Argues that students mastering these course objectives will understand ethical issues relating to media use, using mediated technology in public…
Descriptors: Class Activities, Course Descriptions, Course Objectives, Higher Education
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Taylor, Maureen – Public Relations Review, 2001
Discusses broadening public relations to an international level by incorporating the topics of culture, international practices, and culturally sensitive theory development. Discusses rationale, design, and execution of an undergraduate course in international public relations. Suggests ways to incorporate assignments addressing international…
Descriptors: Class Activities, Course Descriptions, Course Objectives, Cross Cultural Training
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Coombs, W. Timothy – Public Relations Review, 2001
Argues that a course or unit in crisis management/communication is an excellent way of teaching public relations theory, management concepts, information management, problem solving, and communication management. Identifies course objectives, discusses main topics and student evaluation, and concludes with advice and a list of readings. (SR)
Descriptors: Class Activities, Course Descriptions, Course Objectives, Crisis Management
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Gibson, Dirk C. – Public Relations Review, 2001
Offers a first-hand account of a faculty internship at a major international public relations firm. Discusses the internship host and the intern's duties; faculty internship advantages and benefits; and faculty internship disadvantages and limitations. Considers 10 experiential realizations stemming from the author's internship experience. (SR)
Descriptors: College Faculty, Education Work Relationship, Higher Education, Internship Programs
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Zaharna, R. S. – Public Relations Review, 2001
Presents a three-tiered framework intended to expose hidden cultural assumptions and expectations that plague international public relations. Notes the country profile outlines what may be feasible within a particular country; the cultural profile speaks to what may be effective in that country; and the communication profile delineates…
Descriptors: Communication Research, Cross Cultural Studies, Cultural Awareness, Cultural Differences
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Curtin, Patricia A.; Rhodenbaugh, Eric – Public Relations Review, 2001
Analyzes two sources of information supplied to members of the Society of Environmental Journalists (SEJ): public relations materials mailed to SEJ members, and story tip sheets assembled by SEJ staffers. Finds the preponderance of materials promoting an environmental backlash agenda stem from just a few public relations sources; and the public…
Descriptors: Agenda Setting, Conservation (Environment), Content Analysis, Credibility
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Collins, Erik L.; Zoch, Lynn M. – Public Relations Review, 2001
Examines ways to communicate pro-social messages to overlooked and underserved societal subgroups--specifically encouraging low-income persons to enroll in adult education programs. Finds that this audience does not use the mass media to acquire pro-social information--their main source of pro-social information is information from interpersonal…
Descriptors: Adult Education, Communication Research, Diffusion (Communication), Enrollment Influences
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Boyd, Josh – Public Relations Review, 2001
Illustrates one of the earliest American public relations debacles (ending in the dissolution of the Standard Oil Trust in 1911). Presents background on Standard Oil and offers an overview Ida Tarbell's influential "History of the Standard Oil company." Argues that Standard failed to respond to these accounts adequately, reinforcing…
Descriptors: Case Studies, Crisis Management, Higher Education, Organizational Communication
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Harmon, Mark D.; White, Candace – Public Relations Review, 2001
Examines actual use in television news broadcasts of video news releases (VNRs). Finds that all sizes of markets were likely to use VNRs. Finds that the most common use was as a voice-over story in an early evening newscast, and that VNRs associated with children and their safety or health got the greatest number of uses. (SR)
Descriptors: Higher Education, News Media, News Reporting, Programming (Broadcast)
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Hallahan, Kirk – Public Relations Review, 2001
Argues that usability research has particular relevance for enhancing the effectiveness of websites. Examines the nature and value of usability research, and the elements of an effective website based on usability principles. (SR)
Descriptors: Higher Education, Public Relations, Use Studies, World Wide Web
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Vercic, Dejan; van Ruler, Betteke; Butschi, Gerhard; Flodin, Bertil – Public Relations Review, 2001
Introduces the project on the European Public Relations Body of Knowledge (EBOK). Reviews proposals on the definition, dimensions, and domain of public relations. Confronts these with findings from EBOK. Presents ideas on how to bridge the differences. Proposes ideas for further investigation. (SG)
Descriptors: Communication Research, Definitions, Foreign Countries, Higher Education
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Leeper, Roy V.; Leeper, Kathie A. – Public Relations Review, 2001
Considers how public relation's search for a unifying theory may be fulfilled through application of Alasdair MacIntyre's concept of a "practice," a very specific and value-laden concept. Explores what it would mean to be a public relations practice in MacIntyre's concept of the term and argues that such an approach to public relations…
Descriptors: Business Education, Higher Education, Organizational Communication, Public Relations
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Hutton, James G.; Goodman, Michael B.; Alexander, Jill B.; Genest, Christina M. – Public Relations Review, 2001
Presents an empirical study of the Fortune 500 companies suggesting that "reputation management" is gaining ground as a driving philosophy behind corporate public relations. Finds some interesting correlations between reputation and specific categories of spending. Concludes that if reputation management is the new face of corporate…
Descriptors: Communication (Thought Transfer), Communication Research, Higher Education, Public Relations
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Smyth, Rosaleen – Public Relations Review, 2001
Demonstrates how the British Colonial Office employed public relations strategies as they administered the British colony of Northern Rhodesia before, during, and after World War II. Demonstrates how civil servants in London and colonial officials implemented public relations policies, strategies, and tactics on an ad hoc basis, covering political…
Descriptors: African History, Colonialism, Higher Education, Intercultural Communication
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