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Showing 46 to 60 of 388 results Save | Export
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Napoli, Philip M.; Taylor, Maureen; Powers, Gerald – Public Relations Review, 1999
Surveys 200 public relations practitioners and investigates whether the type of writing and over-all time spent writing vary with years of experience. Finds that higher levels of writing efficiency come with writing experience, and shows that female practitioners spend a higher percentage of their workday on writing tasks than do their male…
Descriptors: Public Relations, Sex Differences, Work Experience, Workplace Literacy
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Wise, Kurt – Public Relations Review, 2001
Considers how communication researchers have developed a solid body of knowledge in the health field but know little about the activities of public relations practitioners in public health bodies. Suggests that public relations scholarship and practice have much to offer the field of public health in helping public health bodies meet their…
Descriptors: Communication Research, Futures (of Society), Health Occupations, Higher Education
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Culbertson, Hugh M.; Denbow, Carl J.; Stempel, Guido H., III – Public Relations Review, 1998
Surveyed 390 Ohioans who rated five concepts as to closeness of linkage with osteopathic medicine. Finds, as suggested by the storage-bin concept in construct accessibility theory, that those who had experience with these concepts were most apt to use them in assessing osteopathic medicine--this held even though most respondents reported no…
Descriptors: Attitude Measures, Concept Mapping, Osteopathy, Physician Patient Relationship
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Neff, Bonita Dostal – Public Relations Review, 1998
Studies the electronic contributions of academic and practitioner public relations professionals on the listserv called PRForum. Examines 200 messages for dialectic interacts (two or more messages on one topic); analyzes further in terms of the applied model of speech act theory. Assesses the impact of language creation via technology, especially…
Descriptors: Communication Research, Computer Mediated Communication, Discourse Analysis, Discourse Communities
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Burnett, John J. – Public Relations Review, 1998
Incorporates the management literature on crisis to create a model that can be used to assess the seriousness of crisis. Extends the model for use by public-relations managers. Concludes with suggestions that will modify approaches employed and improve the effectiveness of public-relations professionals in their role as crisis managers. (RS)
Descriptors: Crisis Management, Higher Education, Management Systems, Models
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Major, Anne Marie – Public Relations Review, 1998
Examines the utility of public-relations theory, specifically situational theory of publics, for assessing response to the New Madrid earthquake prediction. Finds that high personalized risk was associated with high constraint recognition regardless of belief in the prediction. Suggests development of more effective messages for communicating with…
Descriptors: Communication Research, Earthquakes, Higher Education, Models
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Len-Rios, Maria E. – Public Relations Review, 1998
Explores the status of public-relations practitioners of color, identifies areas of concern for both scholars and professionals, and suggests areas for further investigation. Finds practitioners feel there has been progress toward including minorities in upper-level management positions in the field, yet their experiences reveal that barriers…
Descriptors: Communication Research, Employee Attitudes, Higher Education, Interviews
Peer reviewed Peer reviewed
Bertrand, Claude-Jean – Public Relations Review, 1995
Identifies a dozen major improvements to the mass media, relative either to the selection of information or to the presentation of it. Looks to the year 2045 when, without state intervention, the media may have developed a control system, based perhaps in universities, to monitor, evaluate, and advise the media. (TB)
Descriptors: Futures (of Society), Higher Education, Mass Media, Mass Media Role
Peer reviewed Peer reviewed
Lauzen, Martha M. – Public Relations Review, 1995
Reports on an exploratory study that seeks to build theoretical understanding of how public relations practitioner involvement in one type of strategic organizational decision making--strategic issue diagnosis--is related to shared values with top management, diagnosis accuracy, strategy pursued, and the power of the public relations function. (TB)
Descriptors: Communication Research, Decision Making, Higher Education, Organizational Communication
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Miller, Karen S. – Public Relations Review, 1995
Studies how public relation efforts affected labor dispute negotiations during the 1946 steel strike. Finds that neither national nor local public relations campaigns had any impact on the resolution of the strike. Suggests that national campaigns, in fact, may have confused the community by offering messages that did not correspond to the local…
Descriptors: Collective Bargaining, Employer Employee Relationship, Higher Education, Labor Relations
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Lubbers, Charles A.; Gorcyca, Diane A. – Public Relations Review, 1997
Presents results of a national survey of public relations instructors regarding use of active learning approaches identified in the survey. Finds that respondents often use the 10 active learning approaches. Indicates that some demographic characteristics of public relations faculty are significant predictors of willingness to use these…
Descriptors: Active Learning, Demography, Higher Education, National Surveys
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Bruning, Stephen D.; Ledingham, John A. – Public Relations Review, 1999
Attempts to design a multiple-item, multiple-dimension organization/public relationship scale. Finds that organizations and key publics have three types of relationships: professional, personal, and community. Provides an instrument that can be used to measure the influence that perceptions of the organization/public relationship have on consumer…
Descriptors: Attitude Measures, Community Relations, Interpersonal Relationship, Measurement Techniques
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Hutton, James G. – Public Relations Review, 1999
Discusses how the field of public relations has left itself vulnerable to other fields that are making inroads into public relations' traditional domain, and to critics who are filling in their own definitions of public relations. Proposes a definition and a three-dimensional framework to compare competing philosophies of public relations and to…
Descriptors: Criticism, Definitions, Models, Public Relations
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Farmer, Betty; Waugh, Lisa – Public Relations Review, 1999
Explores students' perceptions of gender issues in public relations. Finds that there were no statistically significant differences in male and female students' desires to perform managerial activities, but there were statistically significant differences in several areas (i.e. female students expect to earn less money starting out and to be…
Descriptors: Benchmarking, Career Choice, Higher Education, Managerial Occupations
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Stacks, Don W.; Botan, Carl; Turk, Judy VanSlyke – Public Relations Review, 1999
Surveys 258 public-relations educators and practitioners, finding they agree that public-relations education is on track; that systematic assessment is an important feature of public-relations education; and that they agreed on how public-relations education should be structured, and demonstrated a high degree of similarity in their preferences…
Descriptors: Curriculum, Educational Objectives, Higher Education, National Surveys
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