ERIC Number: EJ653454
Record Type: CIJE
Publication Date: 2002
Applying Active Learning at the Graduate Level: Merger Issues at Newco.
Berger, Bruce K.
Public Relations Review, v28 n2 p191-200 Jun 2002
Suggests that active learning can benefit students in public relations and integrated communication courses at the graduate level. Describes how three active learning approaches--research and field work, student accountabilities for learning, and student reflection and reflexive exercises--were used in a graduate class project to help a Fortune 50 consumer products company identify and address real-time merger communication issues. (SG)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Note: Special Issue: Innovative Pedagogy.