ERIC Number: EJ653450
Record Type: CIJE
Publication Date: 2002
Using Alternative Teaching Techniques To Enhance Student Performance in the Traditional Introductory Public Relations Course.
Lubbers, Charles A.
Public Relations Review, v28 n2 p157-66 Jun 2002
Examines the value of two alternative tools as supplements for the traditional introduction to public relations course. Considers the usage of a study manual, usage of televised review sessions, year in school and major status. Indicates that all four variables are significantly correlated with class performance, but that the study manual explains the most variance. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A
Note: Special Issue: Innovative Pedagogy.