ERIC Number: EJ669489
Record Type: Journal
Publication Date: 2003
Can Your Institution's Name Influence Constituent Response? An Initial Assessment of Consumer Response to College Names.
Treadwell, D. F.
Public Relations Review, v29 n2 p185-97 Jun 2003
Presents names of college and universities unfamiliar to potential students. Finds that one cluster of respondents had a clear preference for geographic or aspirational names while a second cluster had a preference for proper names. Notes that there was an overall preference for proper names. (SG)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A