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Showing 1 to 15 of 388 results Save | Export
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Morton, Linda P.; Lin, Li-Yun – Public Relations Review, 1995
Analyzes 161 cited and 177 uncited articles published in "Public Relations Review" (1975-93) to determine if 3 independent variables--research methods, type of statistics, and topics--influenced whether or not articles were cited in other research articles. Finds significant differences between quantitative and qualitative research methods but not…
Descriptors: Citation Analysis, Citations (References), Content Analysis, Evaluation Methods
Thomsen, Steven R. – 1995
A study explored the research agenda of "Public Relations Review," the oldest scholarly journal in the public relations field. To provide a descriptive and inferential analysis of the content of the journal from 1985 to 1994, four volumes were selected at random (1985, 1987, 1991, and 1993) and all the articles in them were analyzed.…
Descriptors: Agenda Setting, Content Analysis, Higher Education, Media Research
Broom, Glen M.; And Others – 1982
A content analysis compared the professional and research agendas of "Public Relations Journal" and "Public Relations Review" for the years 1975-81. A sample of 121 articles from the former and 111 articles from the latter were analyzed, and the content of each was assigned to one of 10 categories related to the context,…
Descriptors: Content Analysis, Mass Media, Media Research, Public Relations
Wills, Sandra Judith Abiola – 1987
Intended to review the recent professional developments in public relations as they are documented in the literature and to explore the implications of these developments for public relations education in Canada at the university level, this thesis is in six chapters, as follows: (1) Introduction; (2) Defining Public Relations; (3) Current Public…
Descriptors: College Curriculum, Foreign Countries, Higher Education, Literature Reviews
Peer reviewed Peer reviewed
Harlow, Rex F. – Public Relations Review, 1977
Traces public relations definitions in the twentieth century emphasizing the impact of publicity efforts. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland, College Park, MD 20742. (MH)
Descriptors: Definitions, Higher Education, History, Public Relations
Peer reviewed Peer reviewed
Newsom, Doug – Public Relations Review, 1977
Defines and traces the origins of the consumer movement and uses communication theories to explain the effects of the movement. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland, College Park, MD 20742. (MH)
Descriptors: Communication (Thought Transfer), Consumer Economics, Consumer Education, Consumer Protection
Peer reviewed Peer reviewed
Bowen, Shannon A. – Public Relations Review, 2003
Addresses public speaking students' preconceptions as they begin their study and the misconceptions to which they ascribe. Finds that students often enter the basic course unaware of a management focus, shocked by the level of strategic decision making required of practitioners, and surprised by the amount of research knowledge and activity…
Descriptors: Decision Making, Expectation, Higher Education, Public Relations
Peer reviewed Peer reviewed
Tilson, Donn James; Perez, Pilar Saura – Public Relations Review, 2003
Presents a review of the public relations profession, including institutions of higher education, in post-Franco Spain within the context of changes in the nation's political, economic and media landscape. Suggests that a healthy democracy with political stability, economic development, and a dynamic media have provided both the foundation and the…
Descriptors: Democracy, Economic Development, Foreign Countries, Higher Education
Peer reviewed Peer reviewed
Van Ruler, Betteke; De Lange, Rob – Public Relations Review, 2003
Considers how, for many years now, courses in public relations, advertising, and communication management at universities throughout Europe have been attracting more students than ever. Notes a survey among Dutch companies found that communications activities in the Netherlands are indeed coordinated in a single department that generally has a…
Descriptors: Advertising, Business Education, Communication (Thought Transfer), Foreign Countries
Peer reviewed Peer reviewed
Treadwell, D. F. – Public Relations Review, 2003
Presents names of college and universities unfamiliar to potential students. Finds that one cluster of respondents had a clear preference for geographic or aspirational names while a second cluster had a preference for proper names. Notes that there was an overall preference for proper names. (SG)
Descriptors: Audience Response, College Choice, Higher Education, Public Relations
Peer reviewed Peer reviewed
Hutchison, Liese L. – Public Relations Review, 2002
Suggests ways of incorporating ethics across the undergraduate public relations curriculum. Reviews current coverage of ethics in public relations principles, writing, cases, and textbooks. Suggests other methods that teachers can use to incorporate ethical pedagogical tools in all public relations courses in an effort to develop students' ethical…
Descriptors: Ethical Instruction, Ethics, Higher Education, Public Relations
Peer reviewed Peer reviewed
Johnson, Thomas B.; Rabin, Kenneth – Public Relations Review, 1977
Discusses a study designed to determine existing trends in the backgrounds and qualifications of public relations instructors and how these might affect public relations education. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland, College Park, MD 20742. (MH)
Descriptors: Curriculum Evaluation, Educational Research, Faculty Evaluation, Higher Education
Peer reviewed Peer reviewed
Block, Edward M. – Public Relations Review, 1977
Investigates the evolution of the definition of public relations by examining cultural and personal determinants of public opinion. Outlines functions of communicators and opinionmakers in forming and influencing public opinion. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland, College Park,…
Descriptors: Attitudes, Conceptual Schemes, History, Persuasive Discourse
Peer reviewed Peer reviewed
O'Neill, Harry W. – Public Relations Review, 1977
Offers information concerning a study conducted among the general public and discusses essential parts of the more comprehensive type of corporate image or corporate reputation. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland, College Park, MD 20742. (MH)
Descriptors: Business Communication, Evaluation Methods, Public Relations, Research
Peer reviewed Peer reviewed
Grunig, James E. – Public Relations Review, 1977
Reviews existing knowledge on the behavior of public relations practitioners in environmental problems, public concern and media coverage of pollution and deterioation of the natural environment. Available from: Public Relations Review, Ray Hiebert, Dean, College of Journalism, University of Maryland, College Park, MD 20742. (MH)
Descriptors: Environment, Literature Reviews, News Media, Pollution
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