Vocabulary knowledge is a critical contributor to reading, especially reading comprehension. A word-rich classroom environment maximizes students' opportunities to learn new words. The teacher's use of language provides an important model for children's vocabulary development. By modeling the use of sophisticated words, teachers can promote students' vocabulary growth and word consciousness. In this article, the research support for this approach is explained, suggestions are provided for how teachers might accomplish this goal, and examples are shared from teachers who have done it successfully. (Contains 3 tables.)