ERIC Number: EJ1044157
Record Type: Journal
Publication Date: 2014-Dec
Pages: 14
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0273-4753
EISSN: N/A
Together We Innovate: Cross-Cultural Teamwork through Virtual Platforms
Duus, Rikke; Cooray, Muditha
Journal of Marketing Education, v36 n3 p244-257 Dec 2014
In a global business environment, marketing education must support students to develop cross-cultural agility and adeptness with an aim to enhance their employability. This article contributes with an experiential cross-cultural exercise that enables students to develop new enterprises in collaboration with other students in a different country through virtual teamwork. The exercise exposes students to practical cross-cultural learning, enterprise development, and virtual team management. Results from students' reflection journals indicate that the exercise is enjoyable, builds confidence in a range of skills, and prepares students for future employment. We offer guidance and direction on how to design and execute this experiential cross-cultural exercise and also highlight the challenges faced and strategies for success.
Descriptors: Foreign Countries, Marketing, Experiential Learning, Cooperation, Teamwork, Employment Potential, Reflection, Student Journals, Cross Cultural Training, Innovation, Computer Mediated Communication, Undergraduate Students, Student Projects, Student Evaluation, Learning Activities, Student Attitudes, Content Analysis, Learning Strategies, College Faculty, Partnerships in Education
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India; United Kingdom
Grant or Contract Numbers: N/A