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Showing 16 to 30 of 44 results Save | Export
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Sisco, Lisa A.; Reinhard, Karin – Business Communication Quarterly, 2007
The Alan Shawn Feinstein Graduate School at Johnson & Wales University (J&W), located in Providence, Rhode Island, and the Berufsakademie, University of Cooperative Education (BA), located in Ravensburg, Germany, have established an exchange program in which faculty from each institution travel abroad for brief guest teaching visits. In April…
Descriptors: Cultural Awareness, Exchange Programs, Cultural Differences, Foreign Countries
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Teo, Thompson S. H.; Tan, Jek Swan – Internet Research, 2002
Describes a study on Internet marketing strategies of business-to-consumer (B2C) firms in Singapore. Results of a survey and hierarchical regression analyses indicate that strategies to attract customers and to relate to customers have significant positive relationships to online brand equity, which is positively related to financial growth.…
Descriptors: Administrators, Business, Foreign Countries, Internet
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Eid, Riyad; Trueman, Myfanwy; Ahmed, Abdel Moneim – Internet Research, 2002
Presents a comprehensive review of B2B (business-to- business) international Internet marketing and identifies 21 critical success factors in five categories: marketing strategy, including management support, strategic goals, and collaboration; Web site factors, including Web site design; global factors, including multilanguage sites and cultural…
Descriptors: Administrator Role, Business Administration, Cooperation, Cultural Differences
Raeder, Aggi – Searcher, 1997
Discussion of ways to promote sites on the World Wide Web focuses on how search engines work and how they retrieve and identify sites. Appropriate Web links for submitting new sites and for Internet marketing are included. (LRW)
Descriptors: Information Retrieval, Internet, Marketing, Publicity
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Webster, Linda Dawn – Business Education Forum, 1998
Describes ways to use the Internet in marketing education and provides a sample lesson plan for Internet activities. (SK)
Descriptors: Curriculum Development, Internet, Learning Activities, Lesson Plans
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Sabuncuoglu Aybar, Ayda; Gokaliler, Ebru – Turkish Online Journal of Distance Education, 2011
Nowadays organizations strive to find the ways to communicate with their target audiences by using varied advertising mediums because of the developments on the information communication technologies and the globalization. In this context, like the other institutions, the distance education institutions has to execute communication activities by…
Descriptors: Advertising, Distance Education, Audiences, Global Approach
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Ranjan, Jayanthi; Bhatnagar, Vishal – Learning Organization, 2011
Purpose: The purpose of the paper is to provide a thorough analysis of the concepts of business intelligence (BI), knowledge management (KM) and analytical CRM (aCRM) and to establish a framework for integrating all the three to each other. The paper also seeks to establish a KM and aCRM based framework using data mining (DM) techniques, which…
Descriptors: Knowledge Management, Business, Data Processing, Decision Making
Blumenstyk, Goldie – Chronicle of Higher Education, 2006
This paper discusses a new marketing strategy that could yield new revenue opportunities. Internet-based marketing is not for the faint of heart. Even colleges that embrace the strategies note that they are rife with complications. Nonprofit colleges increasingly rely on Internet advertising to recruit students, and the phenomenon has caught the…
Descriptors: Marketing, Internet, Search Engines, Advertising
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Fink, Dieter; Laupase, Ricky – Internet Research, 2000
Compares the perceptions of Malaysians and Australians for four Web site design characteristics--atmospherics, news stories, signs, and products and services--as part of the integrated Internet marketing model. Hypothesizes that the predominant culture is not generalized to another culture, discusses validity and reliability, and suggest further…
Descriptors: Comparative Analysis, Cultural Differences, Foreign Countries, Hypothesis Testing
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Morrison, James L.; Stein, Linda L. – RSR: Reference Services Review, 1999
Describes a cyber-learning project for the World Wide Web developed by faculty and librarians at the University of Delaware that combined discovery learning with problem-based learning to develop critical thinking and quality management for information. Undergraduates were to find, evaluate, and use information to generate an Internet marketing…
Descriptors: Academic Libraries, Business Administration Education, Computer Assisted Instruction, Critical Thinking
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Schneider, Roberta L. – Journal of Marketing for Higher Education, 2004
The Internet has the potential to reshape college recruiting; however, little research has been done to see the impact of the Internet on marketing graduate programs, including medical schools. This paper explores the Web sites of 20 different medical schools, including traditional four-year and bachelor's-M.D. degree programs, to ascertain…
Descriptors: Medical Education, Medical Schools, Internet, Student Recruitment
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Gomes, Liza; Murphy, Jamie – International Journal of Educational Management, 2003
Investigated from two perspectives the Internet's role in communicating educational opportunities: students' Internet use to facilitate information search and decision making, and educational institutions' e-business adoption and implementation. Two surveys of international students and face-to-face interviews with marketing executives from nine…
Descriptors: Foreign Countries, Foreign Students, Higher Education, Internet
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Phillips, Melodie R.; Horton, Veronica – International Journal of Educational Management, 2000
Discussion of cheating by business education students first examines the current state of integration of the Internet into marketing education. Then it explores areas of concern that face education in relation to the use of the Internet, including student research and reference techniques, plagiarism, and accessibility of custom and off-the-shelf…
Descriptors: Business Administration Education, Cheating, Higher Education, Internet
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Siu, Wai-Sum; Chau, Lewis Long-Fung – Journal of Education for Business, 1998
A Web site used to teach business students to use the Internet for marketing research was evaluated by 54 students. They thought its information content was useful but wanted it to be easier to use. Educators should identify students' level of Internet literacy and develop online materials accordingly. (SK)
Descriptors: Business Education, Computer Literacy, Higher Education, Instructional Effectiveness
Klinger, Donna – Business Officer, 2000
Discusses issues raised in a May 2000 forum on the growing investment by colleges and universities in various electronic businesses, including offering distance education, providing a portal to the Internet, and marketing. Discusses issues concerning the importance of business process redesign, use of E-business as a strategic tool, brand value…
Descriptors: Computer Uses in Education, Entrepreneurship, Higher Education, Internet
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