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ERIC Number: EJ807207
Record Type: Journal
Publication Date: 2004
Pages: 18
Abstractor: As Provided
Reference Count: 176
ISSN: ISSN-0273-4753
Creating and Diffusing a Technology Champion Course
Granitz, Neil; Hugstad, Paul
Journal of Marketing Education, v26 n3 p208-225 2004
Excitement has been generated for using Internet technology as a vehicle to further numerous educational objectives, including enhanced student learning, greater integration of business school functional areas, and increased job market relevance. This article discusses how the Introductory Internet Marketing course can be positioned as a technology champion to accomplish a number of these marketing education objectives. Following this, a plan to diffuse the activities from the champion course to other marketing courses is presented. (Contains 5 tables.)
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A