Descriptor
| Business Education | 1 |
| Computer Literacy | 1 |
| Higher Education | 1 |
| Instructional Effectiveness | 1 |
| Marketing | 1 |
| Participant Satisfaction | 1 |
| World Wide Web | 1 |
Source
| Journal of Education for… | 1 |
Author
| Chau, Lewis Long-Fung | 1 |
| Siu, Wai-Sum | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
Education Level
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedSiu, Wai-Sum; Chau, Lewis Long-Fung – Journal of Education for Business, 1998
A Web site used to teach business students to use the Internet for marketing research was evaluated by 54 students. They thought its information content was useful but wanted it to be easier to use. Educators should identify students' level of Internet literacy and develop online materials accordingly. (SK)
Descriptors: Business Education, Computer Literacy, Higher Education, Instructional Effectiveness
