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Peer reviewed Peer reviewed
ERIC Number: EJ435609
Record Type: Journal
Publication Date: 1991
Pages: N/A
Abstractor: N/A
ISSN: ISSN-0363-8111
Integrated Marketing Communications: A New Master's Degree Concept.
Caywood, Clarke; Ewing, Raymond
Public Relations Review, v17 n3 p237-44 Fall 1991
Describes how separate graduate degree programs have been fused into an integrated marketing communications program at Northwestern University. Discusses the five-quarter program that includes a core of new marketing communications planning and management classes, professional specialization classes in corporate public relations, advertising, and direct marketing along with a cluster of MBA-level business classes. (MG)
Publication Type: Journal Articles; Opinion Papers; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A