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Peer reviewed Peer reviewed
ERIC Number: EJ604735
Record Type: CIJE
Publication Date: 2000
Pages: N/A
Abstractor: N/A
ISSN: ISSN-1081-3004
ZAPME! Zaps You.
Fabos, Bettina
Journal of Adolescent & Adult Literacy, v43 n8 p720-25 May 2000
Describes "ZAPME!," a company operating an Internet site geared toward educators, students, and parents offering computer hardware to schools in exchange for student-targeted classroom web advertising. Examines the design and web content of the site, and visits the corporate web site. Finds a calculated attempts to influence pedagogy and the entire educational environment toward a goal of uncritical consumerism. (SR)
Publication Type: Journal Articles; Reports - Descriptive; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A