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Fabos, Bettina – Journal of Adolescent & Adult Literacy, 2000
Describes "ZAPME!," a company operating an Internet site geared toward educators, students, and parents offering computer hardware to schools in exchange for student-targeted classroom web advertising. Examines the design and web content of the site, and visits the corporate web site. Finds a calculated attempts to influence pedagogy and the…
Descriptors: Advertising, Consumer Economics, Educational Technology, Elementary Secondary Education