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ERIC Number: EJ885033
Record Type: Journal
Publication Date: 2010
Pages: 18
Abstractor: As Provided
ISSN: ISSN-0160-8061
On the Evolutionary Bases of Consumer Reinforcement
Nicholson, Michael; Xiao, Sarah Hong
Journal of Organizational Behavior Management, v30 n2 p127-144 2010
This article locates consumer behavior analysis within the modern neo-Darwinian synthesis, seeking to establish an interface between the ultimate-level theorizing of human evolutionary psychology and the proximate level of inquiry typically favored by operant learning theorists. Following an initial overview of the central tenets of neo-Darwinism, the article draws upon the evolutionary psychology literature on consumption in order to reinterpret utilitarian and informational reinforcement, exploring the ways in which current consumer learning may be shaped by past natural and sexual selection pressures within contexts as diverse as food choice, preference for popular music genres, and conspicuous consumption activities. (Contains 1 figure.)
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site:
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A