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Chong, Yit Sean; Ahmed, Pervaiz K. – Studies in Higher Education, 2015
With the globalisation of the higher education industry, service quality in the higher education services is seen as a vital factor in determining a university's competitive advantage. The purpose of this study is to extend current conceptualisation of quality research in higher education by investigating the influence of self-determination and…
Descriptors: Foreign Countries, College Students, Student Motivation, Student Attitudes