Main purpose of the study is to determine how television is perceived by primary school students by means of metaphors and statements in figures. Being designed as a qualitative study, this study was handled in phenomenology patter and axis. The study was conducted with participation of 57 students continuing their education in 3rd and 4th grade in May 2016. In formation of the study group, analogous sampling technique as one of the purposeful sampling methods was used. The study data were obtained by means of "document analysis" from qualitative research data collection methods. With the purpose of revealing mental images relating to television concepts, the primary school students participating into the study were given an A4 paper with the sentence "Television is like …, because …" to complete on one side, and they were requested to draw a picture about meaning of television concept for the students, and answer the question "What do you want to explain in this picture?" Class teachers provided help for this procedure. The data obtained at the end of the study were analyzed with descriptive analysis and semiological analysis. 57 primary school students participating into the study developed 45 different metaphors and drew 57 different pictures. It was observed as a result of the study that primary school students had more intense positive perceptions towards televisions in their metaphors, and they defined television as mostly a free time and amusement tool. In pictures drawn relating to television, it was detected that television is mostly in the centers of settlement and they mostly used iconic indication and symbol.