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ERIC Number: ED598220
Record Type: Non-Journal
Publication Date: 2019-Apr
Pages: 112
Abstractor: ERIC
Demand for MBA and Business Master's Programs: Insights on Candidate Decision Making. Supplemental Report. Prospective Students Survey 2019. Market Intelligence
Graduate Management Admission Council
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on GMACâ„¢ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate business school program. The findings detailed in this supplemental report are based on responses from a total of 9,617 individuals surveyed between January and December 2018. Survey respondents represent demand for various MBA and business master's "program categories", including full-time MBA, professional MBA, executive MBA, and business master's programs. Each program category contains specific "program types". For example, full-time MBA programs include full-time one-year and full-time two-year MBA programs. Professional MBA programs include part-time, flexible, and online MBA programs. Business master's programs include Master in Management, Master of Finance, Master of Data Analytics, and Master of Accounting, among others. This report--a supplement to "Demand for MBA and Business Master's Programs: Insights on Candidate Decision Making" summary report--provides detailed breakdowns of 2018 candidate survey responses by a number of variables of interest to school professionals, including by program type, candidate country of citizenship and residence, and candidate preferred study destination. [Contributors of the report include: Rhonda Daniel, Matt Hazenbush, Gregg Schoenfeld, Tacoma Williams, and Devina Caruthers. For the summary report, see ED598219.]
Graduate Management Admission Council. 11921 Freedom Drive Suite 300, Reston, VA 20190. Tel: 866-505-6559; Tel: 703-668-9600; Fax: 703-668-9601; e-mail:; Web site:
Publication Type: Reports - Descriptive; Numerical/Quantitative Data
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Graduate Management Admission Council (GMAC)
Identifiers - Location: United States; Australia; Belgium; Brazil; Canada; China; France; Germany; Ghana; Greece; India; Indonesia; Italy; Japan; Kenya; Mexico; Netherlands; Nigeria; Pakistan; Philippines; Portugal; Russia; Singapore; South Africa; Spain; Taiwan; United Kingdom; Vietnam; Switzerland; United Arab Emirates; Hong Kong; Sweden