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Acker, Jon Charles; Hughes, William W.; Fendley, William R., Jr. – Online Submission, 2004
Alabama's primary competitor in recruiting is in-state rival Auburn University which lures away roughly one in eight of UA's admitted students. Two factors stand above all others in attracting students to UA--academic reputation and social activities reputation. Factors following distantly are a visit to the UA campus, financial assistance and the…
Descriptors: College Bound Students, College Choice, Student Recruitment, Enrollment Management