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ERIC Number: EJ1239836
Record Type: Journal
Publication Date: 2020-Feb
Pages: 25
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0049-1241
EISSN: N/A
An Innovative Approach to Pretest Questionnaire: The Analysis of Respondents' Comments in the Flexible Interview
Palmieri, Marco
Sociological Methods & Research, v49 n1 p108-132 Feb 2020
The researcher, who pretests a questionnaire conventionally, is confident that a small number of interviews reveals numerous problems afflict the questionnaire. The standardized interviewer is asked to observe respondent's verbal behaviors in order to realize whether respondent misunderstands question. But this strategy fails when respondent does not show any misunderstanding signal. The study, reported in this article, illustrates how to exceed this limit, by means of the analysis of respondent's comments released in the flexible interview, which researcher uses to unveil incongruities between question and answer; the questions, when many respondents' misunderstandings occur, should be reworded. This study shows that the number of problems and the number of the problematic questions identified by this unconventional procedure are much higher than the number of problems and the number of problematic questions determined by the conventional pretesting. The strength of respondents' comments analysis is to discover problems the questionnaire poses for respondents, even when the respondents do not give any misunderstanding signal.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Italy (Rome)
Grant or Contract Numbers: N/A