This survey, which was conducted to assess the general needs of adult Americans that could be served by educational programming for television, had three component parts: (1) a series of focus group interviews; (2) a telephone survey of 1300 adult Americans in order to ask the public directly about their predominant concerns; and (3) a series of personal interviews with experts in a variety of broadcasting, educational, and social-science related fields to obtain an analytic perspective on the direction in which television programming should move. Divided into five sections, the report initially provides an overview to the problem being addressed, the background of the study, and research objectives. Additional chapters present the methodology employed for each of the three study components, the findings from each of these efforts, and some recommendations for future educational television programming. (Author/MER)