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Granzberg, Gary, Ed.; Steinbring, Jack, Ed. – 1980
This study is a controlled longitudinal analysis of the impact and meaning of television among Algonkian Indians of central Canada which incorporates eight years of extensive participant observation field work and objective social and psychological testing in the pre- and post-television periods. The impact of television is discussed in terms of…
Descriptors: American Indians, Canada Natives, Cross Cultural Studies, Economic Research
St. Peters, Michelle; And Others – 1988
This study investigated several questions concerning the amount of viewing and types of programs children and parents watch alone and together. Patterns of children's viewing with and without parents were examined, as well as how parent-child coviewing affects individual family members' viewing. Children 3 to 5 and 5 to 7 years old, and their…
Descriptors: Behavior Patterns, Longitudinal Studies, Parent Attitudes, Parent Child Relationship
Klapper, Joseph T. – 1976
This is an annual report on violence in prime-time television. The tabulations, based on 13 weeks of monitoring prime-time programs on three networks, indicate a decline in violence by 24% and a decline in the rate per hour of dramatic violence to 1.9 incidents per hour since last season. The study also indicated that the introduction of the…
Descriptors: Annual Reports, Programing (Broadcast), Tables (Data), Television Research
Klapper, Joseph T. – 1977
This is an annual report on violence in prime-time television. The tabulations, based on the monitoring of 13 weeks of programs on three networks, indicate that CBS was the lowest of the three networks in violence, though at the same level as the previous year. ABC remained the same level as last year, while NBC increased. Both the number of…
Descriptors: Annual Reports, Comparative Analysis, Programing (Broadcast), Tables (Data)
Nielsen (A.C.) Co., Chicago, IL. – 1979
The Nielsen data on commercial television viewing and programming contained in this report are estimates of the audiences and other characteristics of television usage as derived from Nielsen Television Index and Nielsen Station Index measurements. Data and brief discussions are provided on the number of commercial and public stations; number of…
Descriptors: Audiences, Cable Television, Color, Commercial Television
Yankelovich, Skelly and White, Inc., New York, NY. – 1978
The primary objectives of this study were: (1) to determine the extent to which Sesame Street is continuing to reach underprivileged preschool children and to compare its current performance with data established in the previous studies conducted in 1970, 71, and 73; (2) to examine the relationship of Sesame Street to school age children by…
Descriptors: Childrens Television, Educational Television, Formative Evaluation, Interviews
Payne, David A.; And Others – 1971
The four chapters of Volume II contain summaries of the research studies conducted during the development of the Georgia Educational Television Evaluation Model. They are: Instructional television questionnaires, evaluation of communiques and teacher aids--"Wonderful You," evaluation of communique and teacher aids--"Patterns," and summary of…
Descriptors: Educational Television, Program Evaluation, Public Opinion, Questionnaires
Peer reviewed Peer reviewed
Goff, David H.; And Others – Journal of Broadcasting, 1980
Examines the relationship between both the sex-role and the sex of viewers and viewer perception of the sex-role depicted by five female characters in prime-time television programs. Perception of character sex-role was significantly related to subject sex-role, yet unrelated to subject sex or gender. (MER)
Descriptors: Bibliographies, Broadcast Television, Females, Programing (Broadcast)
Gutenko, Gregory – 1997
A study examined viewer recall of television commercial content as influenced by both commercial spot positioning within breaks and the congruence or dissonance of the affective (emotionally evocative) formats of the program contexts and commercials. Objectives were to determine whether commercials will have greater rates of viewer recall if: (1)…
Descriptors: Mass Media, Persuasive Discourse, Programming (Broadcast), Recall (Psychology)
Hulten, Olof – 1982
Swedish consumer use of video recording equipment and software was surveyed through interviews with 10,700 people; the interviews were conducted by the field research staff of the Swedish Broadcasting Corporation's Audience and Programme Research Department between December 1981 and April 1982. The study focused on possession (ownership, leasing,…
Descriptors: Audiences, Films, Foreign Countries, National Surveys
Baus, F., Ed. – 1980
Baseline information for the would-be cable television educational programer is provided by two papers, one an overview of the state of the cable television industry, and the other a report on a marketing study conducted to determine consumer attitudes toward cable TV as an educational medium. In "The Promise and Reality of Cable…
Descriptors: Cable Television, Community Attitudes, Economic Factors, Educational Television
Petry, John R.; Ball, Anna Kathryn – 1980
In February 1980, personnel from WKNO-TV and the College of Education at Memphis State University conducted a study to determine the usage and effectiveness of the 1979-80 in-school programming and future needs for instructional television services provided by the Memphis Community Television Foundation and broadcast through WKNO-TV, Memphis, and…
Descriptors: Educational Television, Elementary Secondary Education, Needs Assessment, Program Evaluation
Etaix, Mireille; Lenglet, Frans – 1977
This report presents the results of two surveys conducted in January and April 1977 in the Ivory Coast to assess the impact of the "Tele Pour Tous" programs on rural audiences in terms of awareness, learning, and action. Descriptions of the socio-economic characteristics of the audience and their viewing patterns were sought, and…
Descriptors: Broadcast Television, Community Attitudes, Developing Nations, Educational Development
Katzman, Solomon; Katzman, Natan – 1979
Part of a series of statistical reports on public broadcasting, this publication is based on data provided by public television stations to the Corporation for Public Broadcasting in a survey of public television programming by category. This is the third report in a new series of analyses which are based on the sample of an entire year. A summary…
Descriptors: Annual Reports, Broadcast Industry, Content Analysis, Educational Television
Grundin, Hans U. – 1979
This survey was designed to complement the information obtained in previous surveys by concentrating on two categories of courses: new courses since the previous survey (12 undergraduate and two short courses) and courses which had lost their television repeats since the previous survey (23 undergraduate courses). The aims of this survey were to…
Descriptors: Educational Television, Higher Education, Nonformal Education, Programing (Broadcast)
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