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Gantz, Walter – 1980
Designed to assess the motivations viewers have for watching public television (PTV), the gratifications they derive from programs they enjoy, and their expectations of PTV, the pilot study described was conducted to provide information for program decision-making and efforts aimed at attracting different types of audiences. The research strategy…
Descriptors: Attitude Measures, Audiences, Educational Television, Interviews
Walters, Pamela Barnhouse – 1977
This survey, which was conducted to assess the general needs of adult Americans that could be served by educational programming for television, had three component parts: (1) a series of focus group interviews; (2) a telephone survey of 1300 adult Americans in order to ask the public directly about their predominant concerns; and (3) a series of…
Descriptors: Adults, Broadcast Television, Educational Television, Interviews
Granzberg, Gary, Ed.; Steinbring, Jack, Ed. – 1980
This study is a controlled longitudinal analysis of the impact and meaning of television among Algonkian Indians of central Canada which incorporates eight years of extensive participant observation field work and objective social and psychological testing in the pre- and post-television periods. The impact of television is discussed in terms of…
Descriptors: American Indians, Canada Natives, Cross Cultural Studies, Economic Research
Corporation for Public Broadcasting, Washington, DC. – 1978
The third in a series of four, this report describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public radio, reaction to on-air fund raising and programing on public radio, and audience reactions to on-air fund raising by public television stations. This segment of the…
Descriptors: Audiences, Comparative Analysis, Fund Raising, National Surveys
Yankelovich, Skelly and White, Inc., New York, NY. – 1978
The primary objectives of this study were: (1) to determine the extent to which Sesame Street is continuing to reach underprivileged preschool children and to compare its current performance with data established in the previous studies conducted in 1970, 71, and 73; (2) to examine the relationship of Sesame Street to school age children by…
Descriptors: Childrens Television, Educational Television, Formative Evaluation, Interviews
Brown, Robert M. – 1967
A survey was conducted, in the fall of 1966, of students' reaction to three college credit courses, Astronomy, Latin America I, and Latin America II, broadcast in major cities in the State of New York. The 608 viewers who were sent questionnaires did not represent all viewers, but rather those interested enough to write in for materials.…
Descriptors: Adult Education, Astronomy, Broadcast Television, College Instruction
Brown, Robert M. – 1967
In a survey carried out in March 1967, questionnaires were sent to about 39 percent of the lawyers in New York State to find out their reactions to the TV series 'BEHIND THE LAW'. Of seven percent of the lawyers returning the questionnaires; one half had seen at least one or two of the shows, and 12 percent had viewed ten or more. Almost all of…
Descriptors: Adult Learning, Educational Media, Educational Television, Instructional Programs
Adams, Paul D. – 1971
Public television differs from commercial broadcasting in its assumptions, goals, and approaches. While commercial television seeks the largest possible audience, public television seeks to maximize the effectiveness of a program for a specific audience, not maximize the size of the audience. This study sought to provide a method for determining…
Descriptors: Audiences, Educational Television, Evaluation Methods, Interviews
Payne, David A.; And Others – 1971
The lower elementary form of the student opinionnaire "How I Feel About Television in School" consists of directions for administration and 20 questions to be read aloud to students. They respond by drawing an X through one of four faces (from very happy to very unhappy) corresponding to the way they feel about the question being asked. (For…
Descriptors: Educational Television, Primary Education, Questionnaires, Student Attitudes
Payne, David A.; And Others – 1971
This form of the instructional television questionnaire, intended for the upper elementary grades, consists of 15 questions to be answered by circling either yes or no, 12 sentence-completion items, and 1 question calling for three original sentences from the student about himself and television in school. (For related documents, see TM 001…
Descriptors: Educational Television, Elementary Education, Questionnaires, Student Attitudes
Payne, David A.; And Others – 1971
The instructional television questionnaire for teachers consists primarily of statements to be answered with a rating scale. The first seventeen statements ask for evaluative judgments about various aspects of instructional television. The remainder of the statements require judgments of frequency. Questions to ascertain personal data and use of…
Descriptors: Educational Television, Questionnaires, Rating Scales, Teacher Attitudes
Payne, David A.; And Others – 1971
The instructional television questionnaire for principals consists primarily of a rating scale for statements concerning the relationship of instructional television to students, the relationship of instructional television to school administrators, supplementary materials, utilization of instructional television, instruction and scheduling of…
Descriptors: Administrator Attitudes, Educational Television, Principals, Questionnaires
Payne, David A.; And Others – 1971
The instructional television questionnaire for supervisors and curriculum directors is a rating scale requesting basically the same information and evaluations as the questionnaire for principals. (For related documents, see TM 002 621-625, 627-635.) (KM)
Descriptors: Administrator Attitudes, Educational Television, Questionnaires, Rating Scales
Payne, David A.; And Others – 1971
The parent form of the instructional television questionnaire consists of eight questions to be answered by circling either yes or no and a request for additional questions suggested for inclusion in future editions of this questionnaire. (For related documents, see TM 002 621-626, 628-635.) (KM)
Descriptors: Educational Television, Parent Attitudes, Questionnaires, Television Surveys
Payne, David A.; And Others – 1971
The evaluation form used by teachers who viewed the ITV communiques, broadcasts suggesting teaching techniques for teachers using the ITV series, is presented. Teachers are asked to rate 21 statements on a five-point scale. In addition, the instructional strengths and weaknesses of the television teacher are asked for, and a request is made for…
Descriptors: Educational Television, Program Effectiveness, Program Evaluation, Questionnaires
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