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Corporation for Public Broadcasting, Washington, DC. – 1998
The Corporation for Public Broadcasting (CPB) provided funding for local public television stations to broadcast political debates prior to the 1998 election; CPB commissioned research to determine how the programs aided viewers in the election process. Viewers of the public television station local debate night program found the program to be of…
Descriptors: Audience Response, Audiences, Debate, Political Campaigns
Butler, Dennis G. – 1981
The telephone survey conducted by the Coast Community College District in 1980 provided considerable information about the community's awareness and viewing of the District's public broadcasting system (PBS) television station, KOCE. A comparison of responses about KOCE viewing and respondents' demographic characteristics revealed that level of…
Descriptors: Adults, Age, Community Colleges, Community Surveys
Gantz, Walter – 1980
Designed to assess the motivations viewers have for watching public television (PTV), the gratifications they derive from programs they enjoy, and their expectations of PTV, the pilot study described was conducted to provide information for program decision-making and efforts aimed at attracting different types of audiences. The research strategy…
Descriptors: Attitude Measures, Audiences, Educational Television, Interviews
DeJesus, Ora M. – 1988
Unlike commercial television, whose portrayal of older adults is often negative or degrading, cable television could offer an opportunity for more positive programming directed at older adults. Those who are interested in the portrayal of older adults and aging on television should seek control of the medium available to them, i.e., local cable…
Descriptors: Aging (Individuals), Cable Television, Commercial Television, Older Adults
Myrick, Howard A.; Keegan, Carol – 1980
The purpose of this conference was to assess the technical feasibility of obtaining qualitative ratings to measure the effectiveness of public television. The state-of-the-art in qualitative ratings is discussed in terms of a review of the Corporation for Public Broadcasting's past and current qualitative research efforts, international approaches…
Descriptors: Audiences, Bibliographies, Evaluation Methods, Feedback
Agostino, Don; Zenaty, Jayne – 1980
A telephone survey of randomly selected homes was conducted to locate current owners of videocassette recorders (VCRs) for a study of their VCR-associated television viewing of both public (PTV) and commercial (CTV) television, and a one-week TV activity diary was mailed to homes in 16 cities. Analysis of data from 250 completed diaries indicates…
Descriptors: Broadcast Television, Public Television, Television Research, Television Surveys
Corporation for Public Broadcasting, Washington, DC. – 1978
The third in a series of four, this report describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public radio, reaction to on-air fund raising and programing on public radio, and audience reactions to on-air fund raising by public television stations. This segment of the…
Descriptors: Audiences, Comparative Analysis, Fund Raising, National Surveys
Agostino, Donald E.; Avery, Robert K. – 1978
Summaries are provided for two complementary studies assessing the effects of cable on public television in the areas of viewing patterns and viewer financial support. "The Cable Subscriber's Viewing of Public Television" consisted of an analysis of some 2,500 Arbitron television diaries from cable and noncable homes in 13 selected markets. The…
Descriptors: Cable Television, Economic Factors, Financial Support, Public Television
Corporation for Public Broadcasting, Washington, DC. – 1976
This report, the first in a series of four, describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public television, level of viewing, and reaction to programming and on-air fund raising. Specifically, this segment investigated the level of awareness of public television,…
Descriptors: Audiences, Demography, National Surveys, Participant Characteristics
Corporation for Public Broadcasting, Washington, DC. – 1976
This report, the second in a series of four, describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public television, level of viewing, and reaction to programming and on-air fund raising. Specifically, reaction to on-air fund raising is the focus of this discussion. Data…
Descriptors: Audiences, Demography, Financial Support, Fund Raising
Corporation for Public Broadcasting, Washington, DC. – 1977
This report, the third in a series of four, describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public television, level of viewing, and reaction to programming and on-air fund raising. Data collected from 1,083 randomly selected adults living in telephone-and-television…
Descriptors: Audiences, National Surveys, Programing (Broadcast), Public Opinion
Lyle, Jack – 1975
Based on data collected by several individuals in recent years, this report is intended to provide an overview of American public broadcasting and its audiences. The size, characteristics, and viewing patterns of public, noncommercial television viewers are described. Among the findings cited in the report are the following: (1) 80 percent of…
Descriptors: Broadcast Television, Demography, Educational Television, Programing (Broadcast)
Mendelsohn, Harold; Muchnik, Melvyn M. – Educational Broadcasting Review, 1970
Two members of the Department of Mass Communications at the University of Denver report on the results of a survey studying the amount of time individual educational television stations devoted to the 1968 election campaign. (LS)
Descriptors: Elections, Political Issues, Program Content, Public Television
Peer reviewed Peer reviewed
Anderson, James – Journal of Broadcasting, 1974
A television research survey which outlines the major operational and economic parameters of public television stations likely to exist in 1976, and compares that with existing conditions in 1972. (Author)
Descriptors: Cost Effectiveness, Financial Support, Mass Media, Operating Expenses
Gans, Herbert J. – 1968
To collect data on how to make television a more effective learning instrument outside of the classroom, a standard probability sample with quotas consisting of 200 adults and 200 adolescents living in New York City was interviewed to study how people use TV, their attitudes toward various types of programing, and their viewing preferences.…
Descriptors: Adolescents, Adults, Audiences, Black Attitudes
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