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Corporation for Public Broadcasting, Washington, DC. – 1978
The third in a series of four, this report describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public radio, reaction to on-air fund raising and programing on public radio, and audience reactions to on-air fund raising by public television stations. This segment of the…
Descriptors: Audiences, Comparative Analysis, Fund Raising, National Surveys
Gantz, Walter; Kowalewski, Paul – 1979
Telephone interviews were conducted with 308 adults in a large eastern metropolitan area as part of a study to discover levels of satisfaction with present television programing; awareness of and exposure to religious broadcasts; motivations for exposure to "The 700 Club," a nationally syndicated religious program; and potential utilization of…
Descriptors: Christianity, Mass Media, Programing (Broadcast), Public Opinion
Corporation for Public Broadcasting, Washington, DC. – 1977
This report, the third in a series of four, describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public television, level of viewing, and reaction to programming and on-air fund raising. Data collected from 1,083 randomly selected adults living in telephone-and-television…
Descriptors: Audiences, National Surveys, Programing (Broadcast), Public Opinion
Payne, David A.; And Others – 1971
This mail questionnaire is designed to ascertain personal and demographic characteristics, TV and ETV viewing habits, and reasons for those viewing habits. It contains 22 items. (For related documents, see TM 002 621-630, 632-635.) (KM)
Descriptors: Demography, Educational Television, Public Opinion, Questionnaires
Payne, David A.; And Others – 1971
The four chapters of Volume II contain summaries of the research studies conducted during the development of the Georgia Educational Television Evaluation Model. They are: Instructional television questionnaires, evaluation of communiques and teacher aids--"Wonderful You," evaluation of communique and teacher aids--"Patterns," and summary of…
Descriptors: Educational Television, Program Evaluation, Public Opinion, Questionnaires
American Council for Better Broadcasts, Madison, WI. – 1972
The Look-Listen Poll, reported in this paper, is based on television program gradings from over 2,000 adults and nearly 2,000 high school students in 32 states. The "report card" used by the respondents to rate TV programs and the method used in the study are described first, and then information is provided about the respondents, their top and…
Descriptors: Commercial Television, Programing (Broadcast), Public Opinion, Publicize
Banks, Mark J.; Porter, Gregory S. – 1987
Members of the local community should be aware of public access channels on cable television systems, yet large segments of the public are unaware that they exist. To determine how the medium was perceived in the Milwaukee, Wisconsin area, a study surveyed 226 individuals by telephone, asking if they were aware of public or community access on…
Descriptors: Cable Television, Community Attitudes, Perception, Programing (Broadcast)
Matabane, Paula W.; Gandy, Oscar H., Jr. – 1987
A study investigated the viewing behavior of a sample of public television supporters, specifically examining the relationship of their social characteristics to viewing and to knowledge about Africa as presented in the series "The Africans." Subjects, 120 District of Columbia adults drawn from the membership lists of a local public TV…
Descriptors: Audience Analysis, Behavior Patterns, Cultural Differences, Documentaries
Copeland, Gary A. – 1984
A study examined the impact of viewing context on the evaluation of televised content, specifically whether viewers of the final episode of M*A*S*H who watched it at a party evaluated it differently from those who watched it in their usual manner. A group of 181 students, categorized according to the viewing context, were asked to rate program…
Descriptors: Audience Analysis, Programing (Broadcast), Public Opinion, Television Research
Anderson, James A.; And Others – 1977
In an effort to discover the effects of mass media on viewer perception of candidates' positions, tests were administered to 10 to 12 families at each of five locations across the country immediately following each of the 1976 Carter-Ford debates. Sixteen statements were drawn from the presidential platform of each party and each statement was…
Descriptors: Communications, Debate, Mass Media, Media Research
Kinnamon, Keneth – 1977
A national telephone survey indicated that audiences rated the television production of "Roots" positively in terms of the following: realistic portrayal of the people and the times; relevance for contemporary race relations; perceived emotional effect; and increased understanding of the psychology of black people. However, a comparison…
Descriptors: Audiences, Black Culture, Black History, Black Influences
Walker, James R. – 1988
To identify the descriptors most frequently associated with four popular television talk show hosts and to isolate the fundamental dimensions of the images of those talk show hosts, a study surveyed 209 students from Memphis State University and the University of Arkansas (Little Rock) about their impressions of Johnny Carson, David Letterman,…
Descriptors: Attitude Measures, Audience Response, Commercial Television, Higher Education
Hur, Kenneth Kyoon; Robinson, John P. – 1978
To compare American and English audience attitudes after viewing the television production of "Roots," a study was devised whereby sample groups from both countries were surveyed regarding their perceptions of program content and its historical accuracy, their judgments regarding the show's portrayal of slavery, and their personal racial…
Descriptors: Black History, Blacks, Commercial Television, Cross Cultural Studies
LeRoy, David J.; Wotring, C. Edward – 1974
A survey was conducted to ascertain the reactions of viewers and legislators to a public television series, "Today in the Legislature," which presented videotaped segments of a nine-week session of both the Florida House of Representatives and Senate. The results showed that viewers felt the program was informative, that their…
Descriptors: Audiences, Community Surveys, Educational Television, Legislators
LeRoy, David J.; Williams, Wenmouth, Jr. – 1974
A telephone survey was conducted in an attempt to test the veracity of some of the traditional questionnaire items commonly associated with the assessment of the Public Television image. The results of the survey indicated that items commonly used in these assessments (production competency, worthwhileness of minority programing, interest of the…
Descriptors: Evaluation Criteria, Evaluation Methods, Factor Analysis, Interviews
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