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Walters, Pamela Barnhouse – 1977
This survey, which was conducted to assess the general needs of adult Americans that could be served by educational programming for television, had three component parts: (1) a series of focus group interviews; (2) a telephone survey of 1300 adult Americans in order to ask the public directly about their predominant concerns; and (3) a series of…
Descriptors: Adults, Broadcast Television, Educational Television, Interviews
Bossing, Lewis; Burgess, Linda Bost – 1984
A review of the literature that examines the relationship between television and reading achievement reveals, in general, a negative correlation between television viewing and the acquisition of reading skills. These studies, however, have been somewhat limited in both number and methodology. To further clarify the picture, a study was conducted…
Descriptors: Comparative Analysis, Grade 3, Literature Reviews, Primary Education
McDonald, Daniel G.; Schechter, Russell – 1986
A study suggested that audience feedback plays a central role in determining the types of television programs shown on the air and that two major ways series are adopted are through imitation of popular series and through a gradual, evolutionary process. Through an analysis of the prevalence of programs in six genres, these hypotheses were…
Descriptors: Audiences, Broadcast Industry, Feedback, Networks
Kear, Lynn – 1985
Thirty-five books and articles about television and sex roles that were published between l954 and l983 are listed in this annotated bibliography. Among the topics covered in the articles and books are female stereotypes, the influence of television on children's perception of sex roles, a survey and summary of the research on sex roles and mass…
Descriptors: Androgyny, Females, Males, Mass Media
Caron, Andre H.; And Others – 1982
Seven countries--Belgium, Bulgaria, Canada, France, Hungary, Italy, and Japan--participated in a comparative study of television programing and audiences. Four statistical indicators--structure of programs broadcast, availability of programing, potential viewing and actual viewing--were used to analyze over 25 categories of programing, which for…
Descriptors: Audiences, Comparative Analysis, Cross Cultural Studies, Cultural Differences
Dewalt, Mark W. – 1988
This study examined the portrayal of eight specific behaviors in prime time television in general, and on those television shows preferred by 1,042 children in preschool through grade 6 who were surveyed to determine their favorite television shows, books, and school subjects. Researchers examined prime time television programs for a period from…
Descriptors: Broadcast Television, Content Analysis, Correlation, Elementary Education
DeJesus, Ora M. – 1988
Unlike commercial television, whose portrayal of older adults is often negative or degrading, cable television could offer an opportunity for more positive programming directed at older adults. Those who are interested in the portrayal of older adults and aging on television should seek control of the medium available to them, i.e., local cable…
Descriptors: Aging (Individuals), Cable Television, Commercial Television, Older Adults
Cohen, Edward E. – 1988
The National Association of Broadcasters conducted a mail survey of local commercial television stations to determine the levels of commercials and non-program material run in programs produced for children under the age of 12. A random selected composite week from the 1986-87 television season was used and 267 stations from a random sample…
Descriptors: Broadcast Industry, Childrens Television, Commercial Television, Programing (Broadcast)
Myrick, Howard A.; Keegan, Carol – 1980
The purpose of this conference was to assess the technical feasibility of obtaining qualitative ratings to measure the effectiveness of public television. The state-of-the-art in qualitative ratings is discussed in terms of a review of the Corporation for Public Broadcasting's past and current qualitative research efforts, international approaches…
Descriptors: Audiences, Bibliographies, Evaluation Methods, Feedback
List, Carol – 1978
Both teachers and parents assisted in a study of the effect television viewing has on reading achievement. Second-grade teachers in the Montclair (New Jersey) school district identified students who read at least one year above grade level (high achievers) and students who read at primer level or below (low achievers). Parents of these students…
Descriptors: Childrens Television, Grade 2, High Achievement, Low Achievement
Corporation for Public Broadcasting, Washington, DC. – 1978
The third in a series of four, this report describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public radio, reaction to on-air fund raising and programing on public radio, and audience reactions to on-air fund raising by public television stations. This segment of the…
Descriptors: Audiences, Comparative Analysis, Fund Raising, National Surveys
Klapper, Joseph T. – 1976
This is an annual report on violence in prime-time television. The tabulations, based on 13 weeks of monitoring prime-time programs on three networks, indicate a decline in violence by 24% and a decline in the rate per hour of dramatic violence to 1.9 incidents per hour since last season. The study also indicated that the introduction of the…
Descriptors: Annual Reports, Programing (Broadcast), Tables (Data), Television Research
Klapper, Joseph T. – 1977
This is an annual report on violence in prime-time television. The tabulations, based on the monitoring of 13 weeks of programs on three networks, indicate that CBS was the lowest of the three networks in violence, though at the same level as the previous year. ABC remained the same level as last year, while NBC increased. Both the number of…
Descriptors: Annual Reports, Comparative Analysis, Programing (Broadcast), Tables (Data)
National Technical Inst. for the Deaf, Rochester, NY. – 1979
This manual presents production guidelines and suggestions for use by commercial, public, and educational broadcast facilities that seek to provide television interpreting for the hearing impaired. Topics covered include a brief overview of the need for television services for this audience and the use of closed captioning and sign language to…
Descriptors: Deaf Interpreting, Guidelines, Hearing Impairments, Interpreters
Nielsen (A.C.) Co., Chicago, IL. – 1979
The Nielsen data on commercial television viewing and programming contained in this report are estimates of the audiences and other characteristics of television usage as derived from Nielsen Television Index and Nielsen Station Index measurements. Data and brief discussions are provided on the number of commercial and public stations; number of…
Descriptors: Audiences, Cable Television, Color, Commercial Television
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