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Gantz, Walter – 1980
Designed to assess the motivations viewers have for watching public television (PTV), the gratifications they derive from programs they enjoy, and their expectations of PTV, the pilot study described was conducted to provide information for program decision-making and efforts aimed at attracting different types of audiences. The research strategy…
Descriptors: Attitude Measures, Audiences, Educational Television, Interviews
Kear, Lynn – 1985
Thirty-five books and articles about television and sex roles that were published between l954 and l983 are listed in this annotated bibliography. Among the topics covered in the articles and books are female stereotypes, the influence of television on children's perception of sex roles, a survey and summary of the research on sex roles and mass…
Descriptors: Androgyny, Females, Males, Mass Media
Browne, Donald R. – 1974
Most of the literature on communication satellites deals with the technological, legal, and political problems of international communication. Few writers have considered what sorts of programing the international audiences might wish to receive or would watch. Several sources of evidence suggest what the choices might be if the entire world is…
Descriptors: Audiences, Communications, Communications Satellites, Higher Education
Toyn, Thomas David – 1969
The author sought to evaluate the feasibility of developing a centralized instructional television (ITV) production facility for institutions of higher learning in the state of Utah. He considered economic factors, availability of qualified personnel, space and physical plant, potential to provide the required service, and the degree of acceptance…
Descriptors: Centralization, Educational Facilities, Educational Television, Expenditure per Student
Anderson, James A. – 1971
Past studies of media credibility have yielded contradictory results. In some research, television has the most credibility, while in others, radio or newspapers have the most. A probable reason for this is the way survey questions are phrased. In asking for a "major source of news," some questions focus on the "most likely medium" for news in…
Descriptors: Audiences, Intermode Differences, Mass Media, Media Research
Peer reviewed Peer reviewed
Rubin, Alan M.; Rubin, Rebecca B. – Communication Research--An International Quarterly, 1982
This investigation considered description, association, and inference regarding television viewing patterns and motivations of aging persons. Among its findings, this study concluded that television--aside from its important role in disseminating information and entertainment--also functions to occupy idle time and to fill a companionship vacuum…
Descriptors: Media Research, Motivation, Older Adults, Television
Kline, F. Gerald – Educ Broadcasting Rev, 1969
Speech given before the National Association of Educational Broadcasters' Convention (Washington, D.C., November 22, 1968).
Descriptors: Cultural Context, Foreign Countries, Mass Media, Media Research
Johnson, J. David – 1981
A review of literature and two surveys, one of college students and one of a random sample of adults, were used to examine four aspects of media embedded interactions (social behavior in front of a TV or radio): their functions, their environment, their effects, and the reactions of the interactants to them. Television is seen as performing a…
Descriptors: Communication Research, Interaction, Interaction Process Analysis, Mass Media Effects
McDonald, Daniel G.; Glynn, Carroll J. – 1986
Focusing on how television viewing fits into a general model of consumer consumption patterns, a study examined (1) the extent to which the viewing of certain television content can be considered a "norm" of society, (2) similarities and differences between the norms for adults and those for children, and (3) some of the antecedents of…
Descriptors: Audience Analysis, Behavior Patterns, Content Analysis, Data Analysis
Palmgreen, Philip; Rayburn, J. D., II – 1978
Using a discrepancy model, this study contrasted the gratifications sought from television in general with the gratifications that respondents perceived they obtained, or would obtain, from public television (PTV). Information was gathered through telephone interviews of a random sample of heads of households, both viewers and nonviewers of public…
Descriptors: Audiences, Broadcast Television, Mass Media, Media Research
Anderson, James A.; And Others – 1977
In an effort to discover the effects of mass media on viewer perception of candidates' positions, tests were administered to 10 to 12 families at each of five locations across the country immediately following each of the 1976 Carter-Ford debates. Sixteen statements were drawn from the presidential platform of each party and each statement was…
Descriptors: Communications, Debate, Mass Media, Media Research
Corporation for Public Broadcasting, Washington, DC. Office of Communication Research. – 1976
This report, one of two investigations into the use of public television and radio requested by the Corporation for Public Broadcasting and prepared by their Office of Communication Research, compares the demographic characteristics of the public-television viewer and the public-radio listener. Data gathered in the 1976 Roper Reports, which…
Descriptors: Audiences, Demography, Listening Habits, Media Research
Corporation for Public Broadcasting, Washington, DC. Office of Communication Research. – 1977
This report, one of two investigations into the use of public television and radio requested by the Corporation for Public Broadcasting and prepared by their Office of Communication Research, provides an analysis and comparison of five selected public affairs programs. These programs include "The MacNeil/Lehrer Report,""USA: People…
Descriptors: Audiences, Demography, Media Research, Participant Characteristics
Kipper, Philip – 1988
To investigate whether television viewers respond differently to presidential debaters than radio listeners do (in other words, does visual content significantly shape the way audience members evaluate the candidates?), a study examined the first Ronald Reagan-Walter Mondale debate in 1984. Subjects, 66 adult volunteers (35 assigned to television…
Descriptors: Adults, Audience Response, Communication Research, Debate
Minor, Michael J.; Bradburn, Norman M. – 1976
A survey project carried out by the National Opinion Research Center (NORC) measured the effects of viewing the television series, "Feeling Good." The survey was one of four studies undertaken to assess the impact of the "Feeling Good" series. This project was a field experiment designed to ascertain the effects of viewing of…
Descriptors: Behavior Change, Educational Television, Females, Field Studies
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