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Kear, Lynn – 1985
Thirty-five books and articles about television and sex roles that were published between l954 and l983 are listed in this annotated bibliography. Among the topics covered in the articles and books are female stereotypes, the influence of television on children's perception of sex roles, a survey and summary of the research on sex roles and mass…
Descriptors: Androgyny, Females, Males, Mass Media
Gantz, Walter; Kowalewski, Paul – 1979
Telephone interviews were conducted with 308 adults in a large eastern metropolitan area as part of a study to discover levels of satisfaction with present television programing; awareness of and exposure to religious broadcasts; motivations for exposure to "The 700 Club," a nationally syndicated religious program; and potential utilization of…
Descriptors: Christianity, Mass Media, Programing (Broadcast), Public Opinion
Greenberg, Bradley S.; McDermott, Steven T. – 1977
One of Detroit's two black-owned and -operated television stations began broadcasting in October, 1975, as an independent, nonnetwork-affiliated channel. The diffusion theory of Rogers and Shoemaker, which assumes that adoption of an innovation is affected by the potential adopter's perception of the innovation's attributes, was applied in a…
Descriptors: Audiences, Black Community, Blacks, Broadcast Television
Peer reviewed Peer reviewed
Anderson, James – Journal of Broadcasting, 1974
A television research survey which outlines the major operational and economic parameters of public television stations likely to exist in 1976, and compares that with existing conditions in 1972. (Author)
Descriptors: Cost Effectiveness, Financial Support, Mass Media, Operating Expenses
Weiss, Walter – 1966
The mass media are considered to be television, radio, movies, and newspapers. They may generate changes in cognition and comprehension. They do effect emotional arousal, sex and behavior identification, and changes in allocation of time, consumer purchase, and voting behavior. The only data which show a clear relationship between the mass media…
Descriptors: Aggression, Behavior Change, Communications, Comparative Analysis
Lopez, Ronald W.; And Others – 1973
A study of the audience of a Spanish-language-only television station in Southern California was conducted in order to gain information about media utilization and attitudes of Spanish-speaking people in the United States. The first part of this report outlines the major historical and sociological factors which have kept Mexican Americans…
Descriptors: Audiences, Cultural Awareness, Cultural Background, Cultural Context
Valenzuela, Nicholas; And Others – 1973
A survey was undertaken to assess and identify communication patterns associated with Mexican-Americans in Austin and San Antonio, to determine the extent to which differences in communication habits and attitudes within the Mexican-American community vary in accordance with demographic variables (such as age, sex, socio-economic status, language,…
Descriptors: Attitudes, Audiences, Demography, Information Sources
Anderson, James A. – 1971
Past studies of media credibility have yielded contradictory results. In some research, television has the most credibility, while in others, radio or newspapers have the most. A probable reason for this is the way survey questions are phrased. In asking for a "major source of news," some questions focus on the "most likely medium" for news in…
Descriptors: Audiences, Intermode Differences, Mass Media, Media Research
Needham, Harper, and Steers, Inc., New York, NY. – 1973
Trends from the past decade and predictions through 1980 on total television penetration (percent of American households with television), number of sets per household, color television penetration, and cable television penetration lead to a number of tentative predictions. First, advertisers must expect that network station audiences and average…
Descriptors: Broadcast Industry, Cable Television, Commercial Television, Futures (of Society)
Darden, Douglas W.; Bertrand, Alvin L. – 1971
Study was undertaken to obtain information on use rural Louisianians make of radio and television, and to determine the part various mass media play in lives of rural people. Information was solicited from 25 households within each of 12 parishes in the state. Total number of persons sampled was 600. Cultural background, economic enterprises in…
Descriptors: Community Surveys, Mass Media, News Media, Radio
Rubens, William S. – Vital Speeches of the Day, 1978
Recounts a speech delivered by William S. Rubens, Vice President of National Broadcasting Company, in which he covers some of the current issues focusing on television sex and violence and network policy. Available from: Vital Speeches of the Day, City News Publishing Company, Box 606, Southold, New York 11971. (MH)
Descriptors: Mass Media, Programing (Broadcast), Sex Role, Speeches
Peer reviewed Peer reviewed
Fontes, Brian F.; And Others – Central States Speech Journal, 1977
Discusses a survey on Family Viewing Time designed to determine audience reactions to program content including violent and sexual content, audience perceptions of the suitability of program offerings for family viewing, and audience viewing habits with respect to Family Viewing Time. (MH)
Descriptors: Audiences, Broadcast Industry, Family Programs, Mass Media
Peer reviewed Peer reviewed
Fletcher, James E. – Communication Quarterly, 1977
Reports the results of a 1973 telephone survey of the Lexington, Kentucky Standard Metropolitan Statistical Area to assess for audience viewing of the Watergate Hearings coverage. (MH)
Descriptors: Audiences, Commercial Television, Mass Media, Public Television
Peer reviewed Peer reviewed
Farrell, Edmund – English Journal, 1973
Discusses the misuse of language by business, military, and political interests, suggesting that teachers must lead the fight against unsound logic and corrupted language as presented to the public through the mass media. (RB)
Descriptors: Communication (Thought Transfer), English, Language Usage, Mass Media
Kline, F. Gerald – Educ Broadcasting Rev, 1969
Speech given before the National Association of Educational Broadcasters' Convention (Washington, D.C., November 22, 1968).
Descriptors: Cultural Context, Foreign Countries, Mass Media, Media Research
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