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DeJesus, Ora M. – 1988
Unlike commercial television, whose portrayal of older adults is often negative or degrading, cable television could offer an opportunity for more positive programming directed at older adults. Those who are interested in the portrayal of older adults and aging on television should seek control of the medium available to them, i.e., local cable…
Descriptors: Aging (Individuals), Cable Television, Commercial Television, Older Adults
Cohen, Edward E. – 1988
The National Association of Broadcasters conducted a mail survey of local commercial television stations to determine the levels of commercials and non-program material run in programs produced for children under the age of 12. A random selected composite week from the 1986-87 television season was used and 267 stations from a random sample…
Descriptors: Broadcast Industry, Childrens Television, Commercial Television, Programing (Broadcast)
Dates, Jannette Lake – 1980
This study conducted with eleventh graders in the Baltimore City Public Schools was based on a correlational survey which explored the relationship between viewer perceptions of black television characters, race, racial attitudes, and viewing frequency. One questionnaire measured viewing frequency, the viewer's perceptions of eight black and…
Descriptors: Adolescents, Black Stereotypes, Commercial Television, High School Students
Graves, Sherryl B. – 1976
While it may not be possible to change the content of television, it may be possible to modify its effects on children by making them more critical viewers. The objectives of this project are threefold: to identify processes children use, or can be taught to use, to discriminate the applicability to their own lives of varieties of television…
Descriptors: Attitude Change, Childhood Attitudes, Children, Commercial Television
Leifer, Aimee D. – 1976
In an effort to identify critical evaluation skills, interview information is analyzed looking at four types of differences: differences between age groups, differences between children who did and did not change their attitudes after viewing an entertainment program, differences among those who ascribed varying degrees of credibility to…
Descriptors: Attitude Change, Childhood Attitudes, Children, Commercial Television
Nielsen (A.C.) Co., Chicago, IL. – 1979
The Nielsen data on commercial television viewing and programming contained in this report are estimates of the audiences and other characteristics of television usage as derived from Nielsen Television Index and Nielsen Station Index measurements. Data and brief discussions are provided on the number of commercial and public stations; number of…
Descriptors: Audiences, Cable Television, Color, Commercial Television
Mohr, Phillip J. – 1977
Television viewing habits, program preferences, and parental guidance at 5,167 randomly selected urban/rural Kansas children in grades 4-9 were studied. Data collected by the administration of structured questionnaires to the children in 254 classrooms and separate questionnaires completed by 4,882 of the childrens' parents indicated that: (1) the…
Descriptors: Age Differences, Behavior Patterns, Children, Commercial Television
Williams, Sally; Crane, Valerie – 1975
From birth to age 18, the average child spends more time watching television than in the classroom. During the developmental years when the boundaries between fantasy and reality are not clear, a child is exposed to massive doses of violence and killing. Sex roles and stereotypes are also given a lot of air time. By not placing the child in an…
Descriptors: Audiences, Bibliographies, Child Psychology, Commercial Television
Choate, Robert B. – 1975
This testimony presents evidence of children's television advertising excesses and abuses. The testimony points out that the average TV-watching child sees more than 22,000 commercials a year, and that on the programs most popular with children large numbers of over-the-counter drugs and hazardous products are advertised. The history of private…
Descriptors: Accident Prevention, Child Advocacy, Children, Childrens Television
Todays Educ, 1969
Contains excerpts from the statement by the National Commission on the Causes and Prevention of Violence. (Author)
Descriptors: Behavior, Behavior Development, Commercial Television, Crime
Greenberg, Bradley S.; Hanneman, Gerhard J. – Educ Broadcasting Rev, 1970
"The present study is an initial attempt to assess the impact of blacks on television for both white and black viewers. Then, among white viewers, our interst is in determining to what extent racial attitudes affect reaction to the greater presence of TV blacks." (Authors)
Descriptors: Audiences, Black Attitudes, Blacks, Commercial Television
Dimling, John A., Jr.; And Others – 1968
Several alternatives to the present television industry structure are considered in this study. They are: continuation of present policies, satellite-to-home broadcasting, and cable distribution of television. Trends noted are: the growth of commercial UHF (Ultra High Frequency) stations, the introduction of all-channel sets, population growth,…
Descriptors: Broadcast Industry, Broadcast Television, Cable Television, Commercial Television
Powell, R. J. – 1971
Television viewing habits of 12 to 14 year olds in Australia were studied, and an attempt was made to correlate amount of viewing time and choice of programs with these children's intelligence and personality. Average viewing time per night was three hours and 40 minutes. A large variation was found in the time at which children ceased viewing.…
Descriptors: Adolescents, Audiences, Commercial Television, Individual Characteristics
Miller, Leroy – 1971
The results of a recent Harris poll, as reported by the Director of Research for the Corporation for Public Broadcasting (CPB), suggest that the way people use television has changed: people who watch tend to do other things while watching. While this may be true of commercial television, the same poll indicated that viewers of public broadcasting…
Descriptors: Commercial Television, Minority Groups, Programing (Broadcast), Public Television
National Cable Television Association, Inc., Washington, DC. – 1972
The 1972 Cable Television Marketing Workshop reviewed in depth a wide variety of marketing and public relations techniques as they pertain to cable television. The workshop was attended by representatives of commercial television systems throughout the United States; it was intended to disseminate the sales and marketing experience of those…
Descriptors: Advertising, Broadcast Industry, Cable Television, Commercial Television
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