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Walters, Pamela Barnhouse – 1977
This survey, which was conducted to assess the general needs of adult Americans that could be served by educational programming for television, had three component parts: (1) a series of focus group interviews; (2) a telephone survey of 1300 adult Americans in order to ask the public directly about their predominant concerns; and (3) a series of…
Descriptors: Adults, Broadcast Television, Educational Television, Interviews
Agostino, Don; Zenaty, Jayne – 1980
A telephone survey of randomly selected homes was conducted to locate current owners of videocassette recorders (VCRs) for a study of their VCR-associated television viewing of both public (PTV) and commercial (CTV) television, and a one-week TV activity diary was mailed to homes in 16 cities. Analysis of data from 250 completed diaries indicates…
Descriptors: Broadcast Television, Public Television, Television Research, Television Surveys
Palmgreen, Philip; Rayburn, J. D., II – 1978
Using a discrepancy model, this study contrasted the gratifications sought from television in general with the gratifications that respondents perceived they obtained, or would obtain, from public television (PTV). Information was gathered through telephone interviews of a random sample of heads of households, both viewers and nonviewers of public…
Descriptors: Audiences, Broadcast Television, Mass Media, Media Research