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Greenberg, Bradley S.; McDermott, Steven T. – 1977
One of Detroit's two black-owned and -operated television stations began broadcasting in October, 1975, as an independent, nonnetwork-affiliated channel. The diffusion theory of Rogers and Shoemaker, which assumes that adoption of an innovation is affected by the potential adopter's perception of the innovation's attributes, was applied in a…
Descriptors: Audiences, Black Community, Blacks, Broadcast Television
Surlin, Stuart H.; And Others – 1987
A study investigated the differences between television news programming in Canada and the United States in three areas: ownership (public versus private), language (French versus English), and nation of origin (Canada versus the United States), in order to determine basic differences in network TV news content Canadian viewers may experience,…
Descriptors: Broadcast Television, Comparative Analysis, Content Analysis, Cross Cultural Studies
Palmgreen, Philip; Rayburn, J. D., II – 1978
Using a discrepancy model, this study contrasted the gratifications sought from television in general with the gratifications that respondents perceived they obtained, or would obtain, from public television (PTV). Information was gathered through telephone interviews of a random sample of heads of households, both viewers and nonviewers of public…
Descriptors: Audiences, Broadcast Television, Mass Media, Media Research