NotesFAQContact Us
Collection
Advanced
Search Tips
Education Level
Audience
Researchers2
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Showing 1 to 15 of 81 results Save | Export
Corporation for Public Broadcasting, Washington, DC. – 1998
The Corporation for Public Broadcasting (CPB) provided funding for local public television stations to broadcast political debates prior to the 1998 election; CPB commissioned research to determine how the programs aided viewers in the election process. Viewers of the public television station local debate night program found the program to be of…
Descriptors: Audience Response, Audiences, Debate, Political Campaigns
Gantz, Walter – 1980
Designed to assess the motivations viewers have for watching public television (PTV), the gratifications they derive from programs they enjoy, and their expectations of PTV, the pilot study described was conducted to provide information for program decision-making and efforts aimed at attracting different types of audiences. The research strategy…
Descriptors: Attitude Measures, Audiences, Educational Television, Interviews
McDonald, Daniel G.; Schechter, Russell – 1986
A study suggested that audience feedback plays a central role in determining the types of television programs shown on the air and that two major ways series are adopted are through imitation of popular series and through a gradual, evolutionary process. Through an analysis of the prevalence of programs in six genres, these hypotheses were…
Descriptors: Audiences, Broadcast Industry, Feedback, Networks
Caron, Andre H.; And Others – 1982
Seven countries--Belgium, Bulgaria, Canada, France, Hungary, Italy, and Japan--participated in a comparative study of television programing and audiences. Four statistical indicators--structure of programs broadcast, availability of programing, potential viewing and actual viewing--were used to analyze over 25 categories of programing, which for…
Descriptors: Audiences, Comparative Analysis, Cross Cultural Studies, Cultural Differences
Myrick, Howard A.; Keegan, Carol – 1980
The purpose of this conference was to assess the technical feasibility of obtaining qualitative ratings to measure the effectiveness of public television. The state-of-the-art in qualitative ratings is discussed in terms of a review of the Corporation for Public Broadcasting's past and current qualitative research efforts, international approaches…
Descriptors: Audiences, Bibliographies, Evaluation Methods, Feedback
Corporation for Public Broadcasting, Washington, DC. – 1978
The third in a series of four, this report describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public radio, reaction to on-air fund raising and programing on public radio, and audience reactions to on-air fund raising by public television stations. This segment of the…
Descriptors: Audiences, Comparative Analysis, Fund Raising, National Surveys
Nielsen (A.C.) Co., Chicago, IL. – 1979
The Nielsen data on commercial television viewing and programming contained in this report are estimates of the audiences and other characteristics of television usage as derived from Nielsen Television Index and Nielsen Station Index measurements. Data and brief discussions are provided on the number of commercial and public stations; number of…
Descriptors: Audiences, Cable Television, Color, Commercial Television
Greenberg, Bradley S.; McDermott, Steven T. – 1977
One of Detroit's two black-owned and -operated television stations began broadcasting in October, 1975, as an independent, nonnetwork-affiliated channel. The diffusion theory of Rogers and Shoemaker, which assumes that adoption of an innovation is affected by the potential adopter's perception of the innovation's attributes, was applied in a…
Descriptors: Audiences, Black Community, Blacks, Broadcast Television
Williams, Sally; Crane, Valerie – 1975
From birth to age 18, the average child spends more time watching television than in the classroom. During the developmental years when the boundaries between fantasy and reality are not clear, a child is exposed to massive doses of violence and killing. Sex roles and stereotypes are also given a lot of air time. By not placing the child in an…
Descriptors: Audiences, Bibliographies, Child Psychology, Commercial Television
Corporation for Public Broadcasting, Washington, DC. – 1976
This report, the first in a series of four, describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public television, level of viewing, and reaction to programming and on-air fund raising. Specifically, this segment investigated the level of awareness of public television,…
Descriptors: Audiences, Demography, National Surveys, Participant Characteristics
Corporation for Public Broadcasting, Washington, DC. – 1976
This report, the second in a series of four, describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public television, level of viewing, and reaction to programming and on-air fund raising. Specifically, reaction to on-air fund raising is the focus of this discussion. Data…
Descriptors: Audiences, Demography, Financial Support, Fund Raising
Corporation for Public Broadcasting, Washington, DC. – 1977
This report, the third in a series of four, describes part of a national study commissioned by the Corporation for Public Broadcasting to investigate audience awareness of public television, level of viewing, and reaction to programming and on-air fund raising. Data collected from 1,083 randomly selected adults living in telephone-and-television…
Descriptors: Audiences, National Surveys, Programing (Broadcast), Public Opinion
Browne, Donald R. – 1974
Most of the literature on communication satellites deals with the technological, legal, and political problems of international communication. Few writers have considered what sorts of programing the international audiences might wish to receive or would watch. Several sources of evidence suggest what the choices might be if the entire world is…
Descriptors: Audiences, Communications, Communications Satellites, Higher Education
Wade, Serena E.; Siegle, Henry J. – Educ Broadcasting Rev, 1970
Descriptors: Audiences, Educational Television, Television Surveys, Television Viewing
Greenberg, Bradley S.; Hanneman, Gerhard J. – Educ Broadcasting Rev, 1970
"The present study is an initial attempt to assess the impact of blacks on television for both white and black viewers. Then, among white viewers, our interst is in determining to what extent racial attitudes affect reaction to the greater presence of TV blacks." (Authors)
Descriptors: Audiences, Black Attitudes, Blacks, Commercial Television
Previous Page | Next Page ยป
Pages: 1  |  2  |  3  |  4  |  5  |  6