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Public Telecommunications…5
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Becker, Samuel L.; And Others – Public Telecommunications Review, 1977
What programming guidelines can be drawn from the results of an extensive film preference survey? (Author)
Descriptors: Films, Guidelines, Programing (Broadcast), Public Television
Hallstead, William F. – Public Telecommunications Review, 1977
Discusses the art of media selection for advertising public television programs. (BD)
Descriptors: Advertising, Media Selection, Public Television, Publicize
Rosenbluth, Leon – Public Telecommunications Review, 1976
The director of the Office of Communication Research, Corporation for Public Broadcasting (CPB), replies to a critical analysis of the CPB's report, "A Fresh Look at the PTV Viewer." The definition of what constitutes a public television viewer (PTV) is discussed in detail. (ER)
Descriptors: Audiences, Data Collection, Demography, Public Television
Farr, Karen Stefflre – Public Telecommunications Review, 1976
A researcher takes a critical look at the Corporation for Public Broadcasting report of a Roper survey of public television viewers and finds it "littered with procedural and reporting inadequacies." (Author)
Descriptors: Audiences, Public Television, Research Methodology, Research Problems
LeRoy, David – Public Telecommunications Review, 1975
An analysis of the House Judiciery Committee's impeachment hearings research conducted in Florida. (Author/HB)
Descriptors: Audiences, Politics, Television Research, Television Surveys