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Powell, David E. – Public Opinion Quarterly, 1975
Discusses the findings of recent surveys of viewing habits and attitudes toward programing and concludes that television is basically a vehicle for light entertainment. (KS)
Descriptors: Attitudes, Media Research, Programing (Broadcast), Television
Peer reviewed Peer reviewed
Neuman, W. Russell – Public Opinion Quarterly, 1976
Finds that the better- and the less-educated members of a telephone survey recalled nearly the same amount of details from television newscasts, supporting the "knowledge-leveler" model of television as an educational medium for the general population. (RL)
Descriptors: Adults, Educational Background, Knowledge Level, News Media