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Austin, Bruce A.; Myers, John W. – Journal of Communication, 1984
Results indicate that hearing-impaired students watched more television, expressed more affinity toward the medium, and were more likely to perceive it as depicting reality than did their hearing counterparts. (PD)
Descriptors: College Students, Hearing Impairments, Higher Education, Literature Reviews
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LeRoy, David J. – Journal of Communication, 1980
Discusses the availability of research on the makeup of audiences for public television as well as the need for and uses of such data. The public television audience is characterized as generally the well-educated, affluent minority. (JMF)
Descriptors: Audiences, Programing (Broadcast), Public Television, Television Research
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Keegan, Carol A. V. – Journal of Communication, 1980
Discusses the capabilities of three qualitative television rating systems and possible application of resulting data by public television. (JMF)
Descriptors: Audiences, Programing (Broadcast), Public Television, Research Design
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Hezel, Richard T. – Journal of Communication, 1980
Discusses the problems of evaluating the ability of public television to perform a teaching role. (JMF)
Descriptors: Audiences, Educational Television, Evaluation Criteria, Evaluation Needs
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Sprafkin, Joyce N.; Silverman, L. Theresa – Journal of Communication, 1981
Examines the 1978-79 prime time television season on the three major networks to determine the frequency and portrayal of sex. Results were compared with data from the 1975 and 1977 seasons and demonstrate an increased frequency of references to physically intimate and sexual behaviors. (JMF)
Descriptors: Aggression, Content Analysis, Interpersonal Relationship, Networks
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Gerbner, George; And Others – Journal of Communication, 1980
Examines the distribution of age roles in prime-time and weekend daytime (children's) network television drama. Analyzes the content of program samples and survey data on attitudes and opinions to determine how conceptions of social reality are affected by television viewing habits. (JMF)
Descriptors: Age, Audiences, Characterization, Content Analysis
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Atkin, David J.; And Others – Journal of Communication, 1991
Discovers that having cable television in the house may result in more viewing sanctions as well as more unsanctioned viewing for children, although younger children receive more parental attention to their television viewing whether or not they have access to cable. (PRA)
Descriptors: Cable Television, Elementary Secondary Education, Parent Attitudes, Parent Influence
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Robinson, John P.; Davis, Dennis K. – Journal of Communication, 1990
Reports the results of two sets of large-scale national studies on the effectiveness of television as a means of acquiring news information. Concludes that those who derive news information from television have less comprehension of events and issues reported than do those who obtain information from other sources. (SG)
Descriptors: Current Events, Mass Media Effects, Mass Media Role, News Reporting
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Just, Marion; And Others – Journal of Communication, 1990
Studies the value of television commercials and political debates as sources of information about candidates. Reports that respondents who viewed both kinds of messages state that advertisements provide more information on issue positions. Concludes that debates are more effective in improving candidate name recognition and knowledge of party…
Descriptors: Debate, Political Attitudes, Political Campaigns, Political Candidates
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Graber, Doris A. – Journal of Communication, 1990
Studies the effects of the visual component of television news upon viewer recall of content. Asserts that story brevity, background information scarcity, and the combination of visual and verbal information in television news militate against learning by viewers. Concludes that visual elements tend to be more memorable than verbal ones. (SG)
Descriptors: Content Analysis, Mass Media Effects, News Media, News Reporting
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Barwise, T. P.; And Others – Journal of Communication, 1982
Data analysis from television-viewing surveys suggests that people are not "glued to the box." Rather, the level of repeat-viewing of television--about 60 percent--suggests that television fills the gap between other activities and that the reason people watch television is that they have "so much time to kill." (PD)
Descriptors: Activities, Audiences, Behavior Patterns, Leisure Time
Peer reviewed Peer reviewed
Gerbner, George; And Others – Journal of Communication, 1982
Applies the Gerbner, et al, theory of television "mainstreaming" to political orientations. Analyzes survey data to show the political attitudes of heavy, medium, and light TV viewers. Suggests new ways of thinking about television and the formation of political perspectives. (PD)
Descriptors: Adults, Demography, Moral Issues, Political Attitudes