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Anderson, James – Journal of Broadcasting, 1974
A television research survey which outlines the major operational and economic parameters of public television stations likely to exist in 1976, and compares that with existing conditions in 1972. (Author)
Descriptors: Cost Effectiveness, Financial Support, Mass Media, Operating Expenses
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Wurtzel, Alan; Surlin, Stuart – Journal of Broadcasting, 1978
This article presents the results of a survey which attempted to determine what television program content is considered inappropriate or offensive by viewers, and what methods should be used to alert viewers to potentially objectionable material. (STS)
Descriptors: Commercial Television, Family Attitudes, Moral Values, Programing (Broadcast)
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Atkin, Charles K. – Journal of Broadcasting, 1978
A set of surveys was conducted among elementary school students to provide basic information on exposure patterns to television newscasts on the local and national level. (Author/STS)
Descriptors: Children, Commercial Television, News Media, News Reporting
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Turow, Joseph – Journal of Broadcasting, 1980
Charts the number and nature of nonfiction children's series broadcast over ABC, CBS, and NBC from 1948 through 1979 to assess whether educational and informational programs were appreciably different from those that existed when the 1974 Federal Communication Commission report was issued. Little significant change is apparent. (Author/MER)
Descriptors: Bibliographies, Childrens Television, Decision Making, Educational Television
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Goff, David H.; And Others – Journal of Broadcasting, 1980
Examines the relationship between both the sex-role and the sex of viewers and viewer perception of the sex-role depicted by five female characters in prime-time television programs. Perception of character sex-role was significantly related to subject sex-role, yet unrelated to subject sex or gender. (MER)
Descriptors: Bibliographies, Broadcast Television, Females, Programing (Broadcast)
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Dates, Jannette – Journal of Broadcasting, 1980
Students from eight Baltimore City Public Schools were given the Multifactor Racial Attitude Inventory (MRAI) to survey attitudes towards Blacks in television programs. Results indicated that, although Blacks identified strongly and more positively with Black television characters, there was no consistent pattern relative to racial attitudes and…
Descriptors: Adolescents, Attitude Measures, Bibliographies, Black Attitudes
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Agostino, Don – Journal of Broadcasting, 1980
Although circulation of public television increased because of cable's extension, the amount of public television viewing as a portion of total TV use fell. This decrease follows no strong pattern of market characteristic, dial position, day part, or age of viewer, but does relate to the kinds of available competition. (MER)
Descriptors: Audiences, Cable Television, Public Television, Television Surveys
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Tankard, James W.; Harris, Murray C. – Journal of Broadcasting, 1980
Uses discriminant analysis to investigate the relationship between television non-viewing and a set of variables reflecting "life style." This study agrees with previous ones in finding that the nonviewer is not easy to categorize. (MER)
Descriptors: Audiences, Discriminant Analysis, Life Style, Television Research
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Sprafkin, Joyce N.; Rubinstein, Eli A. – Journal of Broadcasting, 1979
Questionnaires were given to second, third, and fourth graders examining relationships between television viewing habits and prosocial behavior. Results indicated the fewer programs watched and the more prosocial their content, the more likely a child was to exhibit prosocial behavior. Each variable accounted for about one percent of the variance.…
Descriptors: Children, Intermediate Grades, Primary Education, Prosocial Behavior
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Eastman, Susan Tyler – Journal of Broadcasting, 1979
Questionnaires distributed to adults in a midwestern city provide the data for this analysis of television viewing purposes and life-styles. The 12 viewing uses identified were factor analyzed separately from the 14 life-styles, and canonical correlation analysis was used to determine relationships between the two factors. (SW)
Descriptors: Commercial Television, Life Style, Questionnaires, Statistical Analysis
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Greenberg, Bradley S. – Journal of Broadcasting, 1973
A description of the current status of television and radio exposure among five to nineteen year-old British children. (Author)
Descriptors: Behavior Patterns, Listening Groups, Media Research, Radio
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Lull, James – Journal of Broadcasting, 1982
Reports results of study using mass observation and survey data to determine who is responsible for selection of television programs at home, how program selection processes occur, and how roles of family position and family communication patterns influence these activities. Research methodology and dominant selectors of television programs are…
Descriptors: Correlation, Family (Sociological Unit), Family Structure, Interpersonal Communication
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Howard, John; And Others – Journal of Broadcasting, 1978
Using a sample of 971 respondents, of whom 50 percent were black and 50 percent white, a telephone survey was conducted three to four weeks after the completion of the program "Roots." Findings revealed attitudes about (1) the relevancy to race relations, (2) the perceived effects on black and white audiences, and (3) respondents'…
Descriptors: Attitudes, Mass Media, Media Research, Popular Culture
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Hur, K. Kyoon – Journal of Broadcasting, 1978
Racial attitudes, race, and other demographic factors differentiated viewers' perceptions and reactions to the "Roots" series. The effects on teenagers were apparent in the viewers' immediate perceptions of the series, entertainment and information values of the series, and realistic presentation of black history. (JEG)
Descriptors: Adolescents, Cross Cultural Studies, Mass Media, Media Research
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Balon, Robert E. – Journal of Broadcasting, 1978
A total of 536 phone interviews were obtained using the Austin telephone directory on the day following the final telecast of "Roots." Eighty percent of the sample population identified itself as white, 12 percent black, and 8 percent as Latin American. The impact of "Roots" was determined to be generally positive. (JEG)
Descriptors: Attitudes, Cross Cultural Studies, Mass Media, Media Research
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