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Wade, Serena E.; Siegle, Henry J. – Educ Broadcasting Rev, 1970
Descriptors: Audiences, Educational Television, Television Surveys, Television Viewing
Greenberg, Bradley S.; Hanneman, Gerhard J. – Educ Broadcasting Rev, 1970
"The present study is an initial attempt to assess the impact of blacks on television for both white and black viewers. Then, among white viewers, our interst is in determining to what extent racial attitudes affect reaction to the greater presence of TV blacks." (Authors)
Descriptors: Audiences, Black Attitudes, Blacks, Commercial Television
Kline, F. Gerald – Educ Broadcasting Rev, 1969
Speech given before the National Association of Educational Broadcasters' Convention (Washington, D.C., November 22, 1968).
Descriptors: Cultural Context, Foreign Countries, Mass Media, Media Research
Reid, J. Christopher – Educ Broadcasting Rev, 1969
Descriptors: Educational Television, Prediction, Television Surveys
Colihan, William J., Jr. – Educ Broadcasting Rev, 1970
"Several years ago an unpublished study reported that 85 per cent of established ETV stations (on-the-air two years or longer and replying to the questionnaire) used newspaper advertising for program promotion. The CPB commissioned the study reported here to determine the effects of such newspaper advertising on ETV audience size."…
Descriptors: Advertising, Audiences, Educational Television, Newspapers
Mock, Lester G.; and others – Educ Broadcasting Rev, 1970
"How to determine program priorities is a problem faced by every educational station in the nation. This article reports on a systematic approach to this dilemma being used in Oregon. (Editor)
Descriptors: Audiences, Educational Television, Program Development, Public Television
Siegle, Henry J. – Educ Broadcasting Rev, 1969
Descriptors: Audiences, Educational Television, Questionnaires, Television Surveys