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Rubin, Alan M.; Rubin, Rebecca B. – Communication Research--An International Quarterly, 1982
This investigation considered description, association, and inference regarding television viewing patterns and motivations of aging persons. Among its findings, this study concluded that television--aside from its important role in disseminating information and entertainment--also functions to occupy idle time and to fill a companionship vacuum…
Descriptors: Media Research, Motivation, Older Adults, Television
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Allen, Richard L.; Bielby, William T. – Communication Research--An International Quarterly, 1979
Explores differences among Black adults in their attitudes and behavior toward television and the social processes accounting for these differences. Indicates that variation in attitudes and behaviors toward television is systematically related to differences among Black adults in their exposure to the medium, subjective orientation, and…
Descriptors: Attitudes, Audiences, Behavior, Blacks
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Palmgreen, Philip; And Others – Communication Research--An International Quarterly, 1981
Examined gratifications sought and obtained from television news programs in an attempt to predict news program choices. (PD)
Descriptors: Adults, Media Selection, Models, News Media