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Peer reviewed Peer reviewed
Conway, Joseph C.; Rubin, Alan M. – Communication Research, 1991
Explores the psychological origins of media gratification by examining how pertinent psychological variables help explain television viewing motivation. Finds that parasocial interaction, anxiety, creativity, sensation seeking's disinhibition dimension, and television affinity and exposure, helped to predict viewing motivation. (PRA)
Descriptors: Audience Response, Higher Education, Motivation, Predictor Variables
Peer reviewed Peer reviewed
Valkenburg, Patti M.; van der Voort, Tom H. A. – Communication Research, 1995
Studies a large sample of Dutch children. Finds that a positive-intense daydreaming style was stimulated by watching nonviolent children's programs and was inhibited by watching violent dramatic programs, while an aggressive-heroic daydreaming style was stimulated by watching violent dramatic programs and inhibited by watching nonviolent programs.…
Descriptors: Audience Response, Children, Communication Research, Higher Education