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Maksl, Adam; Ashley, Seth; Craft, Stephanie – Journal of Media Literacy Education, 2015
News media literacy refers to the knowledge and motivations needed to identify and engage with journalism. This study measured levels of news media literacy among 500 teenagers using a new scale measure based on Potter's model of media literacy and adapted to news media specifically. The adapted model posits that news media literate individuals…
Descriptors: Media Literacy, Information Skills, Knowledge Level, Motivation Techniques
Apley, Alice; Frankel, Susan; Goldman, Elizabeth; Streitburger, Kim – Institute of Museum and Library Services, 2011
The Institute of Museum and Library Services is the primary source of federal support for the nation's museums. Museums for America (MFA) is the largest IMLS grant program for museums; it supports institutions by investing in high-priority, high-value activities that are clearly linked to the institution's strategic plan and enhance its value to…
Descriptors: Outcomes of Education, Program Effectiveness, Cultural Background, Library Services
Gantz, Walter – 1980
Designed to assess the motivations viewers have for watching public television (PTV), the gratifications they derive from programs they enjoy, and their expectations of PTV, the pilot study described was conducted to provide information for program decision-making and efforts aimed at attracting different types of audiences. The research strategy…
Descriptors: Attitude Measures, Audiences, Educational Television, Interviews
Walters, Pamela Barnhouse – 1977
This survey, which was conducted to assess the general needs of adult Americans that could be served by educational programming for television, had three component parts: (1) a series of focus group interviews; (2) a telephone survey of 1300 adult Americans in order to ask the public directly about their predominant concerns; and (3) a series of…
Descriptors: Adults, Broadcast Television, Educational Television, Interviews
Granzberg, Gary, Ed.; Steinbring, Jack, Ed. – 1980
This study is a controlled longitudinal analysis of the impact and meaning of television among Algonkian Indians of central Canada which incorporates eight years of extensive participant observation field work and objective social and psychological testing in the pre- and post-television periods. The impact of television is discussed in terms of…
Descriptors: American Indians, Canada Natives, Cross Cultural Studies, Economic Research
Dewalt, Mark W. – 1988
This study examined the portrayal of eight specific behaviors in prime time television in general, and on those television shows preferred by 1,042 children in preschool through grade 6 who were surveyed to determine their favorite television shows, books, and school subjects. Researchers examined prime time television programs for a period from…
Descriptors: Broadcast Television, Content Analysis, Correlation, Elementary Education
Cohen, Edward E. – 1988
The National Association of Broadcasters conducted a mail survey of local commercial television stations to determine the levels of commercials and non-program material run in programs produced for children under the age of 12. A random selected composite week from the 1986-87 television season was used and 267 stations from a random sample…
Descriptors: Broadcast Industry, Childrens Television, Commercial Television, Programing (Broadcast)
McFarland, Suzanne L. – 1992
This study of the use of television in full-day child care tested a variety of ways to use the Public Broadcasting Corporation's television program Mister Rogers' Neighborhood in child care programs. Part 1 presents the results of an initial survey of child care centers and home care providers in the Toledo, Ohio metropolitan area, while part 2…
Descriptors: Check Lists, Child Caregivers, Childrens Television, Cognitive Development
Children's Television Workshop, New York, NY. – 1990
Children's Television Workshop commissioned a comprehensive survey of the role of educational programing in the nation's elementary schools. The study was conducted by sending questionnaires to a national sample of 1,500 third through sixth grade teachers. The objectives of the study were: (1) to learn about school use of 3-2-1 CONTACT, SQUARE ONE…
Descriptors: Educational Practices, Educational Television, Elementary Education, Elementary Schools
Corporation for Public Broadcasting, Washington, DC. – 1979
This report documents the first year of a 3-year evaluation which was designed to (1) determine the status of small-format (1/2" reel-to-reel, 3/4" U-Matic, 1/2" VHS, and 1/2" Beta) videotape in the schools; (2) reveal what impact such videotape has on educational television utilization; and (3) examine the distribution of…
Descriptors: Attitudes, Audiovisual Aids, Educational Television, Elementary Secondary Education
Petry, John R.; Ball, Anna Kathryn – 1980
In February 1980, personnel from WKNO-TV and the College of Education at Memphis State University conducted a study to determine the usage and effectiveness of the 1979-80 in-school programming and future needs for instructional television services provided by the Memphis Community Television Foundation and broadcast through WKNO-TV, Memphis, and…
Descriptors: Educational Television, Elementary Secondary Education, Needs Assessment, Program Evaluation
Kipper, Philip – 1988
To investigate whether television viewers respond differently to presidential debaters than radio listeners do (in other words, does visual content significantly shape the way audience members evaluate the candidates?), a study examined the first Ronald Reagan-Walter Mondale debate in 1984. Subjects, 66 adult volunteers (35 assigned to television…
Descriptors: Adults, Audience Response, Communication Research, Debate
LeRoy, David J.; And Others – 1974
During the gavel-to-gavel coverage by public television of the Watergate Hearings of the Select Committee on Campaign Practices, audience makeup and attitudes in Florida were surveyed and profiled. Findings showed that blacks were attracted in greater proportion than whites, and males more than females. Spanish-speaking persons tended to avoid the…
Descriptors: Audiences, Comparative Analysis, Media Research, Political Issues